165 | Gaining Focus and Overcoming Limiting Beliefs with Jessica Eley

Hey friends! Does being an entrepreneur ever make you feel overwhelmed? Maybe you’re having tons of business success and checking things off of your to-do list but you still don’t feel satisfied at the end of the day.

I’m a firm believer in creating strategic plans and taking action in business. Sometimes, however, our mindset, boundaries, personal beliefs and the stories we tell ourselves can make executing those plans harder than necessary. In this episode, I was joined by Jessica Eley, a mindset coach that helps high-achieving entrepreneurs get where they want to go (while enjoying the path there).

We explore the practices and strategies you can use to boost your confidence and change your mindset. Jessica shares why it might be success that’s actually holding you back in business and why you must always remind yourself that you have options!

Jessica and I discuss pushing forward, what to do if you’re feeling stretched thin and taking the time to understand what you truly want to be doing.

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164 | Building a Multi-Faceted Creative Business with Amber Kemp-Gerstel, Damask Love

Hey friends! Have you ever wondered what it might be like to turn your hobby into a business? That’s exactly what today’s guest, Amber Kemp-Gertstel did and today she came on to talk about her journey in the crafting industry.

Amber is a powerhouse. Not only does she have a blog called Damask Love but she also runs YayDay Paper Co., selling digital products and leveraging a subscription model. You might recognize her from NBC’s TV show, Making It (she was a finalist in 2018) or from being the host of Disney Family Sundays on Disney+.

In this episode, she talks about how she got into her business and how she was able to start working with big brands in the industry. She shares some tips for how she sends pitches and why you have to make it really easy for people to say, ‘yes!’

We also talk about why representation matters and how the creative community can step up to uplift other artists, crafters and makers of color. This is very important work that we’re taking seriously at Proof to Product and I appreciated her for sharing her thoughts and opinions about how we can take steps forward with grace (even though we may make mistakes along the way).

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163 | Coaching with Katie: Which Revenue Stream Should I Focus On?

Hey friends! I know right now has been a very confusing time for so many of us... I actually brought on Meg Sutton today for a hot seat episode to really dive deep into where she should be focusing in her business.

You might be familiar with Meg as she has been on the podcast a few times before and is a long time client of mine. Meg Sutton is the boss lady and doodler behind Belle and Union and As her company has evolved and COVID has changed the economy, she’s felt unsure of where she should be focusing her time and energy to ensure long-term stability for her business.

We take a look into her numbers including income percentages, expenses, the challenges she’s facing and her future goals. We did an exercise and I gave her some of my best advice to help her gain some clarity around what channels of her business she should make her priority.

The chat I had with Meg revealed some things that she could focus on and think about over the next few months. I advised her to take a deep look at what she could do to cut down expenses in her brick and mortar shop and why she should do some forecasting when looking into her next brick and mortar location. I know many seasoned business owners are facing similar situations to what Meg is going through right now so I wanted to share this conversation in hopes it could inspire you and help bring clarity for you in your own business!

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162 | Pinterest Strategies with Diana Keeler, A+ Pins

Hey friends! Does Pinterest sometimes feel like just another social media platform you have to keep up with? I’m here to tell you this: it’s so much more than that. Pinterest is a powerful search engine, much like Google and by leveraging your Pinterest strategy, you could potentially be bringing tons of traffic to your website.

That’s why I wanted to bring on Diana Keeler. Diana has worked for and contributed to some of the biggest editorial outlets in the world and now works with retailers and editors to capture the attention of new readers and potential buyers on Pinterest.

Today Diana and I talk about playing the long game of Pinterest. We talk about everything from how to get started, why you need to optimize your pins and keywords and what tools to use to create a consistent pinning strategy. We also chat about the Verified Merchant Program that Pinterest recently rolled out and why you should consider investing in advertising on Pinterest.

If you’re ready to up your Pinterest strategy or want to learn how to bring over more people to your website from Pinterest then this is the episode for you!

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161 | Optimizing our website with Jessica Freeman, Jess Creatives

Hey friends! Did you know that when someone lands on your website you only have 5 seconds to capture their attention? That’s not a lot of time, so I wanted to bring on an expert to help you better understand how you can maximize those 5 seconds and get people to stick around longer.

Whether you’ve been in business for many years or are just getting started you’re in for a treat with this guest, Jessica Freeman. Jessica Freeman is the founder of Jess Creatives. She is a web designer, tech strategist, and an expert in all things SEO and website optimization. Jessica is someone who has a wealth of knowledge in this field and has been a huge help to me and my business for the last five years.

She shares so much helpful insight today about leveraging keywords for SEO (including how to research keywords and where to put them on your website). We talk about the mistakes many business owners make on their websites so you know exactly what to avoid!

We chat about everything from navigation bars and product thumbnails to her thoughts on using carousel images. She also shares tools you can use for research and analyzing your audience’s behavior. Be sure to stick around to the end to hear the three takeaways that I want you to get from this episode!

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160 | Creating Sister Brands with Stephanie Clarke, Dahlia Press & Chloe Clarke Paper

Splitting your company into two sister brands is not for everyone. However, it could be an option for you if you are finding yourself with very different product offerings (and a discrepancy in exactly who you're targeting). That was the case for today’s guest, Stephanie Clarke.

Some of you might remember Stephanie as she’s been on the podcast before. If you need a refresher, make sure to go back and listen to Episode 21 where we talked about how she’s built her team and her packaging solutions. Stephanie is the founder of two sister brands, Dahlia Press and Chloe Clarke Paper. Dahlia Press is her wholesale and direct to consumer business and her new brand, Chloe Clarke Paper was created for custom work such as wedding invitations and branding projects.

In this episode, you’ll get to hear her story of what inspired her to split her company into two different brands. This has been a great move for Stephanie both personally and professionally and she shares how it’s improved the quality of her life and business.

Stephanie gives us insight into what she did to make this dream a reality including who she leaned on for support during this transition and the things she did to make it go as smoothly as possible. If this is something you’ve been considering for your business, you’ll want to listen closely as she shares her advice on moving forward with this transition.

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159 | How & When to Discontinue Product with Katie Hunt

We spend years growing our product lines, working hard to add more SKUs and expanding into new product categories. But at what point is it too much? How much product is too much? On today's Proof to Product episode, Katie Hunt explains when you should consider discontinuing product. She also offers strategies for what to do with your discontinued inventory to recoup some costs.

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158 | Creating Workflows for Her Business with Stephanie Harvey, exit343design

Slow and steady growth is how strong businesses are built. This is something that I strongly believe and is exactly what today’s guest, Stephanie Harvey has done as she has grown her business.

Stephanie Harvey is the artist and entrepreneur behind exit343design. She’s a Paper Camp alumni who's been in the business since falling in love with screen printing during college in 2007. What first started as a passion project and side hustle evolved into her full-time gig after a 10 year slow and organic growth.

She and I dive deep into the marketing strategies she uses to nurture the retail and wholesale sides of her business including how she leverages email and why she’s gotten into blogging.

We also explore why she’s building an operations manual to document the systems and processes within her business. You’ll get to hear what tools she recommends for building these systems and how she uses them to set up her processes. Stephanie also shares what she wishes she knew before starting her business and why it’s important to be frugal, but not cheap when making investments into your business.

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157 | How Do I Pay Myself As A Business Owner with Katie Hunt

Hey friends! Are you making sure to pay yourself for your work? There’s often a big misconception that only new business owners struggle with how to pay themselves for their time, effort and expertise. However, it’s no secret that both new and experienced entrepreneurs run into this problem from time to time.

I wanted to make things a little easier for you so in this episode I shared two simple strategies for how to pay yourself based on where you’re at in your business. You’ll hear why you need to pay yourself, how to choose a format of payment that works for you and why you should get on a payment schedule. I also explored why you should keep it simple (and automate where possible), the importance of revisiting your numbers as things change and of course, why you should seek advice from a CPA or financial planner.

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156 | Successful Hiring Strategies with Natalie Gingrich, The Ops Authority

Hey friends! Are you ready to get back time in your business to work on the projects and tasks that you really love? The ones that will help you to move the needle further toward your goal?

If you’ve been busy doing all of the things then you might be wondering if now is the right time to hire in your business. That’s why I brought on Natalie Gingrich from The Ops Authority. Natalie has been in operations for two decades and now she helps online business owners with support and strategy for the operational side of their business.

We get into everything you could possibly want to know about the best hiring practices. She shares how you’ll know when is the right time to hire and how you can get crystal clear on the job you’re looking to hire for. Natalie explains why this is critical and how an application is a key component in finding the right team member for the role.

She and I discuss how to measure the value that team members are adding to your business. She also discusses why you’ll want to invest a good amount of time in hiring to avoid mishaps like turnover or unrealistic expectations on either side of the hiring process.

This episode is packed with so much hiring wisdom so grab a notebook, listen closely and be sure to download Natalie’s free hiring guide for the next time you’re looking to outsource in your business.

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155 | Using a Fulfillment Warehouse with Jomana Siddiqui, Pences Design Studio

How amazing does it sound to have someone else take over your packing and shipping needs? Think about it… How many hours a day (or even a week) could that save you?

Having a fulfillment warehouse that takes care of this for you could lend you time in your busy schedule. It might even be able to save you money in the long run. In this episode, I had the pleasure of talking about that with Paper Camp Alum, Jomana Siddiqui.

Jomana is the creative behind 3, yes you heard that right, 3 different businesses. She runs a graphic design business called Pences Design Studio, a retail business named modernEID all while authoring a lifestyle blog.

We get into what her experience was with working with a manufacturing company in China. Plus, the hiccup she faced after working with them. She shares how using a fulfillment center changed her business for the better. Jomana also discusses how connections and being in the right place at the right time can help land partnerships with brands you dream of working with.

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Special Edition | Taking our Business Temperature with Katie Hunt & Kristen Ley

Earlier this week, my friend Kristen Ley of Thimblepress and KristenLey.com and I hosted a free webinar where we talked about taking our business temperature. As small business owners so much of our time is spent working with our head down working on the most urgent and pressing things that need our attention. Taking your business temperature means that you’re intentionally making time to stop and look at the bigger picture vision, strategy and execution of your business plans.

Today’s episode is a replay from the live webinar we hosted. We talked about how often you should be taking your business temperature, where to start if you’ve never taken your business temperature, and Kristen and I share examples of things we’ve learned about ourselves and our business by doing these check-ins. I also share the four key factors I consider when making decisions in my business and explain how you can leverage them, too.

Before we jump in, I wanted to remind you that May 8th is the last day to join Proof to Product Labs as a Founding Member. Founding members get 5 incredible bonuses including my profitability calculator and production schedule planner AND they lock in our discounted rate of $49/month for as long as they are a member. The bonuses will go away and the price will jump to $79/mo starting May 9th. So head to prooftoproduct.com/labs to secure your founding member spot!

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154 | Writing Copy That Converts with Prerna Malik, Content Bistro

Hey friends! Are you ready for copy that converts? If you said yes, which I am sure you did then I am positive you’ll enjoy today’s episode. I had a conversation with Prerna Malik, a certified conversion copywriter and co-founder of Content Bistro.

Prerna has mastered the recipe for writing copy that balances persuasion and personality with the scientific precision of conversion science to ensure that you are maximizing sales.

Prerna shares some of her BEST copywriting tips (and mistakes to watch out for!) She goes in-depth on how to use tools such as heat mapping to measure if your copy is working for you. You’ll hear what you should look for when hiring a copywriter including what you should have in place beforehand. She also shares why your copy needs personalization to be effective.

If you’ve got copy that just isn’t giving you the results you desire then you’ll definitely want to hear this episode.

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153 | Coaching with Katie Hunt: How to Set Financial Goals for Your Business

Hey friends! You might know that you need to set financial goals for your business. But maybe you feel like you have absolutely no idea where to start. Maybe you feel overwhelmed even thinking about it? Whatever the case, if that sounds like you then you’re in for a treat with today’s live coaching session. I caught up with Paper Camp alumni, Jessica Baskin to give her the low-down on setting financial goals for your business.

Jessica got real about the financial mindset challenges she’s been facing and together, we broke them down. I offered her a few actionable steps she could take to get her more aligned with her numbers. We talked about how she could get clear on who she’s speaking to which would improve her marketing efforts (and in turn get her closer to those financial goals).

This conversation uncovered a few of the best practices for determining what your highest and best use products (or services) for your business. Of course, I also gave Jessica some homework around her financial goals where she’ll be taking a look at the good, better and best financial number goals. This is essential because if you know your goals, you know exactly what to aim for.

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152 | Chasing the Bright Side with Jess Ekstrom, Headbands of Hope

Hey friends! With the current state of our world, I thought it’d be great to bring someone on the podcast who radiates optimism and confidence. In this episode, you’ll be hearing my conversation with Jess Ekstrom, founder of Headbands of Hope and the author of Chasing the Bright Side.

Jess and I dive deep into how she’s built her business and it’s growth over the past eight years. Through her years in business, she’s learned how to find new solutions to support her customers on both the retail and wholesale side.

We also talk about how she’s had to pivot her business during this time which prompted her to host a virtual conference. She shares how she got the co-founder of Netflix to speak at her conference (pretty cool, right?!) She also talks about why she believes in “throwing darts and seeing what sticks” in her business.

We get into what it truly means to chase the bright side. She gives her advice about maintaining your childlike optimism throughout life. Jess and I discuss how to use downtime to recenter yourself (which can bring forth more creativity and innovation!)

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151 | Proactively innovating through tough times

Last week I shared how I’m getting back to basics and what I’m focusing on in my business right now. And, today I’m bringing some of my mastermind clients back on the show to talk about how they are proactively taking steps to diversify and strengthen their business.

Today’s episode features Lisa Sarmento from Tiramisu Paperie, Kiwi Schloffel from Craft Boner and Sara McNally from Constellation & Co. and Snail Mail Superstar

Some key take-aways that I want to point out from today’s episode:

This episode is a great example of how different companies have been affected by covid-19.

It is also a great reminder that while there are a lot of things happening around us right now that we CAN NOT control. There are a lot of things we do control. We do have power to make changes to our products, shift our messaging and pivot how we’re supporting our customers.

I’m really proud of these ladies, and everyone in my mastermind group for being agile and creative in how they are doing business right now. We all need to keep pushing forward — and they are doing just that.

Be sure to check out our #papercampalum hashtag on Instagram to see new products, promotions and behind the scenes of the small businesses in our Paper Camp community.

I’ve also included the links to today’s guests in our show notes -- thanks for supporting small businesses!

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150 | Getting Back to Basics

Hey friends! As much of the world is currently in isolation and practicing social distancing, I wanted to encourage you. I hope this episode will help you find direction in this uncertain time and remind you to keep pushing forward. To be completely honest, my head was spinning with things that I wanted to say but I know we’re all facing completely different circumstances.

None of us have ever faced something like this before and we’re all going through something different from one another. Business advice isn’t a one size fits all and what works for one person may not work for someone else so today I want to share what I’m doing in my business in case it’s relatable or helpful for you.

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Special Edition | CARES Act Resources for Small Businesses

I sat down with my financial planner, Mary Beth Storjohann today to talk about financial relief and resources for small businesses available through the CARES Act.

Today we’re talking about the Economic Injury Disaster Loan (also called EIDL), the Paycheck Protection Program (also called PPP) and the Deferral of Payment of Payroll Taxes.

This is an ever evolving situation right now, so Mary Beth is sharing the current details with us today, April 3rd.

Remember to stay calm, I know things feel stressful right now but there a a variety of options and forms of aid available to all of us. I encourage you to reach out to your CPAs & financial planners to figure out which plans are best for you. And, if you decide to apply for PPP, apply with the bank that you’re currently doing your business banking with.

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149 | Let's encourage one another with Katie Hunt & Friends

Kristen Ley recently asked me and our peer mastermind group to come together for a free webinar to support & encourage other small business owners. It was such an amazing conversation that I asked Kristen if we could rerun the audio version here on our podcast, so today’s episode is just that.

Today’s episode features feedback from me, Kristen Ley of Thimblepress, Tonya Dalton of Inkwell Press, Jenn Jett of The Well Summit and Myrna Daramy of Myrna & Co.

We discuss how we’re handling COVID-19 in our own businesses, recommendations for other small business owners, how to serve your customers, what to prioritize right now and we even share how we’re navigating working from home with children.

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