154 | Writing Copy That Converts with Prerna Malik, Content Bistro

Hey friends! Are you ready for copy that converts? If you said yes, which I am sure you did then I am positive you’ll enjoy today’s episode. I had a conversation with Prerna Malik, a certified conversion copywriter and co-founder of Content Bistro.

Prerna has mastered the recipe for writing copy that balances persuasion and personality with the scientific precision of conversion science to ensure that you are maximizing sales.

Prerna shares some of her BEST copywriting tips (and mistakes to watch out for!) She goes in-depth on how to use tools such as heat mapping to measure if your copy is working for you. You’ll hear what you should look for when hiring a copywriter including what you should have in place beforehand. She also shares why your copy needs personalization to be effective.

If you’ve got copy that just isn’t giving you the results you desire then you’ll definitely want to hear this episode.

ON TODAY’S EPISODE:

The most important piece of content for your website
How Prerna got into conversion copywriting
What conversion copywriting is
The types of projects Prerna does for product based business owners and eCommerce shops
Why you must personalize copy if you want to build relationships and see results
How to know if a copywriter will be a fit for your brand voice
Why your copy needs to have the same vibe throughout platforms
The assets and details you need to have ready before hiring a copywriter
Why every email sequence needs to have a marketing goal
Why you need to have your audience established before writing copy
Mistakes that product based business owners are making with regards to their copy
Tools to pay attention to and how to leverage measuring metrics
What Prerna’s working on for Content Bistro

Download These Quotables to Save and Share

KEY TAKE AWAYS

“Copywriting essentially is 80% research or maybe even 90% research in certain cases and 10% writing, especially conversion copywriting.” - Prerna Malik

“I think so many people, especially in my product based world, they don't think about the intention behind the words they're using on their website.” - Katie Hunt

“You want to see a product from all different possible angles, but you also don't want to leave your customers confused because a confused prospect is never going to buy. They're not going to convert.” - Prerna Malik

“You want to make sure that you're not treating them like mass blasts that go out to everybody.” - Prerna Malik

“Personalization of copy is not just about putting your subscriber's name in the subject line or in the email, it goes way beyond that. .” - Prerna Malik

“Good copywriters would be able to, don't generally have a templated style.” - Prerna Malik

“You need to know your business and you need to know the people for whom you built this business and you need to know what really connects with them..” - Prerna Malik

“Every email sequence needs to have a marketing goal.” - Prerna Malik

“Don't fall into the template trap when it comes to things like product descriptions, lean on your story, lean on your values.” - Prerna Malik

“Every business is different, what everyone needs in terms of the number of emails, the type of copy, the psychology behind what you're writing, all of it is going to be different from one company to the next.” - Katie Hunt

RESOURCES

Copyhackers
5 Little-Known Copywriting Mistakes That Snuff Out Your E-Commerce Sales
Crazy Egg
Ready-to-Sell Masterclass
The Biz Bistro Facebook Group

MEET PRERNA:

Prerna Malik is a certified conversion copywriter who has mastered the recipe for writing copy that balances persuasion and personality with the scientific precision of conversion science ensuring you get the ROI your business deserves.

Co-founder of Content Bistro, she and her husband, Mayank have worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Amy Porterfield, Dr. Eric Zielinski, Carrie Wilkerson, Alli Worthington, Bushra Azhar, Tsh Oxenreider and others!

Creator of the Connection-Conversion™ framework, she specializes in creating sales pages, emails and website copy that woo hearts, minds and, of course, wallets.

CONNECT WITH PRERNA MALIK

Website: www.contentbistro.com | LinkedIn: @prernamalik
Facebook: @contentbistro | Instagram: @contentbistro

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct