During this episode, Riki Inge of Rikrack shares why she felt like she was starting over when she moved from selling direct to consumer to selling wholesale as well as her experience selling out her embroidery kits on Faire in 3 days.
Read More
During this episode, Paper Camp coaches answer questions to give listeners advice on how to pitch your products to retailers.
Read More
During this episode, Paper Camp coaches answer questions to give listeners an inside look at what it's like to be in Paper Camp.
Read More
During this episode, Buyer Sally Diguette shares about the buying process and schedule for Anthropologie. We talk specifically about the timelines that she's working with for both exclusive products as well as ready made products. And she offers advice for how to get your products in front of key account buyers.
Read More
During this episode, Nellys Siria shares how her dream store originally told her no, but eventually came back to purchase her gorgeous earrings.
She also shares how she was on the verge of burnout, but pushed pause to reset how she was running her business.
Read More
In this episode, I walk you through the step-by-step instructions on how to audit your product line, including how to collect the data and what data to collect, analysis and what to look for, as well as how to apply what you're learning from the data to your business moving forward.
Read More
During this episode, Keli Faw shares the challenges retailers face, from managing seasonal returns to making strategic buying decisions. We discuss the impacts of online platforms like Faire and Amazon on the wholesale markets and why there needs to be transparency and strong communication between buyers, reps, and brands.
Read More
During this episode, Kristin Fisher and I discuss the essentials of optimizing your Faire shop, including how to avoid common mistakes that other brands are making, maintain strong buyer relationships, and stay ahead of your competitors with effective pricing.
Read More
During this episode, Rachel shares how she tripled her revenue by focusing on selling wholesale, strengthening her systems, and building the infrastructure of her business. Plus, Rachel reflects on the challenges of relocating her business, the impact of her art on emotional expression, and her exciting plans for the future, including a 10-year anniversary collection.
Read More
A wholesale catalog’s purpose is to sell your products, tell your story, and build a relationship with a buyer when you can’t be there with them in person. The goal of your wholesale catalog is to sell your products, and it’s important to build your catalog with your retailer in mind. In this podcast episode, I’m going to go through five quick tips for creating an effective wholesale catalog.
Read More
During this episode, we're talking about how Alyson O’Connor pivoted away from a 14-year career making custom wedding invitations and how she replaced her 6-figure custom revenue stream with ready-made products sold to the wholesale market.
Read More
In this episode, we’re talking with Brittany Paige and we're going to dig into what the last year and a half has looked like in business for her. Specifically, we're talking about customer acquisition versus customer retention strategies, fair SEO, and how trade shows have played a part in her substantial growth.
Read More
In this episode, we're sharing a portion of a recent coffee chat that we hosted inside our LABS program. It was a roundtable on in-person retail markets, and we had 3 of our community members weighing in with their experiences and insights.
Read More
In this episode, we’re talking with Brittany Paige and we're going to dig into what the last year and a half has looked like in business for her. Specifically, we're talking about customer acquisition versus customer retention strategies, fair SEO, and how trade shows have played a part in her substantial growth.
Read More
In this episode, you're gonna hear from 9 women who represent a small sampling of our community. They sell a wide range of home decor, jewelry, embroidery, stationery, and consumer gift products. They sell their products to stores big and small across the world.
Read More
Have you ever wondered what it's like to attend our Paper Camp program? If so, today's episode is for you!
I am sharing an inside peek into one of our Paper Camp coaching calls. This one is with Alex Gagne of Chez Gagné. Alex has been a longtime member of our Paper Camp community. When she first attended as a student, she had been in business a little less than 2 years.
Read More
In this episode, we’re going to dive deep into my personal thoughts on the state of wholesale trade shows in 2024.
Read More
In this episode, we’re talking about how Divya is expanding into textiles and home good products. She shares how she plans out her new product releases based on logistics she learned in her corporate job. She also shares how Paper Camp provided her a roadmap for the success she’s had with wholesale.
Read More
This episode is going to focus on a new year checklist for your product-based business. I’m going to share 10 things that work for me in hopes that they will work for you, too.
Read More
A question recently came up in our community about whether or not you should be doing monthly promotions for wholesale customers. The answer is no, absolutely not, and we’ll get into six reasons why you should not be doing monthly wholesale promotions for your business.
Read More