162 | Pinterest Strategies with Diana Keeler, A+ Pins
Hey friends! Does Pinterest sometimes feel like just another social media platform you have to keep up with? I’m here to tell you this: it’s so much more than that. Pinterest is a powerful search engine, much like Google and by leveraging your Pinterest strategy, you could potentially be bringing tons of traffic to your website.
That’s why I wanted to bring on Diana Keeler. Diana has worked for and contributed to some of the biggest editorial outlets in the world and now works with retailers and editors to capture the attention of new readers and potential buyers on Pinterest.
Today Diana and I talk about playing the long game of Pinterest. We talk about everything from how to get started, why you need to optimize your pins and keywords and what tools to use to create a consistent pinning strategy. We also chat about the Verified Merchant Program that Pinterest recently rolled out and why you should consider investing in advertising on Pinterest.
If you’re ready to up your Pinterest strategy or want to learn how to bring over more people to your website from Pinterest then this is the episode for you!
ON TODAY’S EPISODE:
Misconceptions that people have about using Pinterest
How she got nearly 150,000 sessions to her blog from Pinterest
How she’s seen growth on her email list with little incentives
Mistakes that people make when getting started on Pinterest
Why you need to have clear descriptions for your pins
Why your Google Analytics is more valuable than Pinterest’s analytics tools
The tool she recommends to simplify your Pinterest strategy
The type of graphics you should focus on when creating pins
Why you need to claim your website and have a business account on Pinterest
How Pinterest is upping their game for product makers using the Verified Merchant Program
What Diane does to help people grow a stronger Pinterest presence
Her thoughts on why you should be using Pinterest ads
RESOURCES:
Download These Quotables to Save and Share
KEY TAKE AWAYS
“Pinterest is a powerful search engine.” - Katie Hunt
“I create content for my blog that I know people will be looking for on Pinterest. ” - Diana Keeler
“The content that does well on Pinterest is always going to be what people are searching for.” - Diana Keeler
“The thing people often miss is in their bio, their profile text, that is SEO-valuable space.” - Diana Keeler
“One way to worry about this last or to not be tripped up by the analytics is just to hugely favor pins from your own site.” - Diana Keeler
“Pinterest is always going to be a visual medium.” - Diana Keeler
“Just commit to a daily pinning practice.”- Diana Keeler
“This is a long game of strategically bringing the right people to your shop.” - Katie Hunt
“Pinterest is the seed, and it will create a forest, but it will take time to get there, you just have to stay with it.” - Diana Keeler
“I have pins from two years ago that are still sending me people every day.” - Diana Keeler
MEET DIANA:
Diana Keeler has worked for and contributed to some of the biggest editorial outlets in the world, including The Wall Street Journal, Rolling Stone, Travel + Leisure, Buzzfeed, The Cut, and many more. For the past several years, she has been working with retailers and editors to capture the attention of new readers and buyers on Pinterest.
CONNECT WITH DIANA
Blog: farawayplaces.co | Newsletter: farawayplaces.co/newsletter | Email: @diana@apluspins.co
Connect with Katie Hunt
Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.
Website: prooftoproduct.com | Instagram: @prooftoproduct
you might also like:
