Posts in product
460 | Building a Cohesive Product Line with Amita Nair, Amicreative
460 | Building a Cohesive Product Line with Amita Nair, Amicreative

When you're deciding which products to add to your line, you probably think about sales data first. But that's only part of the story.

Amita Nair has built Amicreative into a cohesive, intentional brand by making product decisions from four angles: financial performance, design aesthetic, what customers actually want, and whether the product fits her brand voice.

In this episode, she walks through how she's learned to say no to products that make business sense but don't fit her story—and why that clarity matters.

Read More
productKatie HuntComment
459 | What Happens When You Build a Successful Business You No Longer Want to Run with Lisa Congdon
459 | What Happens When You Build a Successful Business You No Longer Want to Run with Lisa Congdon

This week’s podcast episode features  someone I've admired for a long time— artist, author, illustrator, and creative entrepreneur Lisa Congdon. Lisa has been building businesses around her art for nearly 20 years, and in this conversation we talk about something that I think a lot of established brand owners will relate to, and that's what happens when you've built a successful business but you realize it's no longer the business you want to run. 

Read More
product, pep talkKatie HuntComment
458 | How to Build Multiple Revenue Streams in a Product Business with Melissa Hyatt
458 | How to Build Multiple Revenue Streams in a Product Business with Melissa Hyatt

This week’s podcast episode features one of my Advisory Board clients Melissa Hyatt, who is an artist and surface pattern designer. Melissa shares how her career evolved from the corporate design world to entrepreneurship, why she intentionally built multiple revenue streams in her business, and how one unexpected setback became kind of the catalyst for creating a business that's more resilient and also more fulfilling for her. 

Read More
product, pep talkKatie HuntComment
451 | Listening to Customers Without Letting Every Opinion Dictate your Direction with Kirstie Lee, A Jar of Pickles
451 | Listening to Customers Without Letting Every Opinion Dictate your Direction with Kirstie Lee, A Jar of Pickles

This week’s podcast episode features Kirstie Lee from A Jar of Pickles. We talk about everything from balancing a corporate career while building a product brand to hiring your first employee, expanding into wholesale, building a devoted direct-to-consumer audience, and why treating your business like one big experiment has opened doors to opportunities that Kirstie never even planned for. 

Read More
product, tradeshowsKatie HuntComment
424 | The Reality of Juggling Multiple Business Models with Stephanie Clarke, Dahlia Press
424 | The Reality of Juggling Multiple Business Models with Stephanie Clarke, Dahlia Press

During this episode, Paper Camp alum Stephanie Clarke of Dahlia Press and Chloe Clarke Paper discusses where she's at now, including the complexities of running two sister businesses. We talk about the importance of building relationships in wholesale and custom work and the realities of juggling multiple business models including, a brick-and-mortar storefront, online sales, wholesale partnerships with big box accounts, and independent retailers.

Read More
product, wholesaleKatie HuntComment
383 | Navigating Seasonal Fluctuations in the Gift & Candle Industry with Sarah Hart, Simply Curated
383 | Navigating Seasonal Fluctuations in the Gift & Candle Industry with Sarah Hart, Simply Curated

During this episode, Sarah Hart of Simply Curated shares the origins of her candle and home fragrance business, including the pivotal moments and challenges that she faced along the way. She provides insight into the nuances of the candle industry and the unique hurdles that it presents, like seasonal fluctuations in demand and the importance of in-person customer experiences. 

Read More
productKatie HuntComment
376 | How to Start Licensing Your Art with Bonnie Christine, The Professional Creative
376 | How to Start Licensing Your Art with Bonnie Christine, The Professional Creative

During this episode, Bonnie Christine shares how making residual income through art licensing, how it can be lengthy, but also rewarding process, and also a great way to make extra income for your business. We also talk about the importance of being proactive, how to handle rejection as a creative, and a breakdown of how creatives can use an art agent. We'll also cover the benefits of in-house sales team and the evolving impact of AI on art and business.

Read More
productKatie HuntComment
374 | How Product Business Owners Can Use Grants to Fund Their Business with Ashley Sutton, Hustle & Hope
374 | How Product Business Owners Can Use Grants to Fund Their Business with Ashley Sutton, Hustle & Hope

During this episode, Ashley Sutton talks about her experience participating in the Target Accelerator program, and we talk about how she's been utilizing grants for her business, including how she got started applying for grants, what she looks for, and how these grants have benefited her business. She also shares resources in case you want to get started applying for grants for your business.

Read More
product, wholesaleKatie HuntComment