In this episode, I walk you through the step-by-step instructions on how to audit your product line, including how to collect the data and what data to collect, analysis and what to look for, as well as how to apply what you're learning from the data to your business moving forward.

A wholesale catalog’s purpose is to sell your products, tell your story, and build a relationship with a buyer when you can’t be there with them in person. The goal of your wholesale catalog is to sell your products, and it’s important to build your catalog with your retailer in mind. In this podcast episode, I’m going to go through five quick tips for creating an effective wholesale catalog.

In this episode, you're gonna hear from 9 women who represent a small sampling of our community. They sell a wide range of home decor, jewelry, embroidery, stationery, and consumer gift products. They sell their products to stores big and small across the world.

Have you ever wondered what it's like to attend our Paper Camp program? If so, today's episode is for you! 

I am sharing an inside peek into one of our Paper Camp coaching calls. This one is with Alex Gagne of Chez Gagné. Alex has been a longtime member of our Paper Camp community. When she first attended as a student, she had been in business a little less than 2 years. 

In this episode, we’re going to dive deep into my personal thoughts on the state of wholesale trade shows in 2024.

In this episode, we’re talking about how Divya is expanding into textiles and home good products. She shares how she plans out her new product releases based on logistics she learned in her corporate job. She also shares how Paper Camp provided her a roadmap for the success she’s had with wholesale.

This episode is going to focus on a new year checklist for your product-based business. I’m going to share 10 things that work for me in hopes that they will work for you, too.

A question recently came up in our community about whether or not you should be doing monthly promotions for wholesale customers. The answer is no, absolutely not, and we’ll get into six reasons why you should not be doing monthly wholesale promotions for your business. 

In this episode, Audrey shares her thoughts on in-person trade shows, the rise of Faire as a digital marketplace, and its effects on how she does business as a brick-and-mortar retail shop. She shares her appreciation for email marketing efforts of wholesale brands and also advice she would give her past self now that she’s been in business for 17 years.

In this episode, Zeba shares about the early success of her business, including how she fulfilled orders 1 by 1 on a shared maker space laser cutter to now having a warehouse space that supports multiple laser cutters, a team, and her production space to service again the direct to consumer and wholesale customers. We also talk about the challenges of bringing a new product to market and how she's legally protecting her brand and the products that she creates.

Jessica and I have a unique perspective on what’s happening in the product space right now — observing trends with sales and marketing and spotting issues before they become widespread. 

That’s what our focus is on today’s episode. Sharing what we’re seeing on the sales & marketing front for product-based business - what’s working, what’s not and sharing advice that you can implement right away.

During today’s episode, we are discussing how you can make sure you are selling every single day. You’ll learn why you need to sell every day and three actionable ways you can make sure you are doing so. 

Katie, Jen, and I talked about the importance of clear communication between vendors and shop owners, zip code protection, and how these two shop owners are utilizing Faire to place orders with existing wholesale accounts.

In today’s episode, we’re talking about their summer 2023 sales season, how they are preparing for the Q4 holiday season, how the current economic climate is affecting their businesses and what’s on the minds of shopkeepers right now.

The idea of finding your people and creating community is a common theme in today's episode. We also discuss why his products and yours are not for everyone and how finding his people positively impacted his business. 

News recently broke that Shopify was closing Handshake, its wholesale sales platform and investing as a shareholder in Faire. Today’s episode is bringing you the news mixed in with a few of my thoughts on the topic.

Tuning in, you’ll hear all about Sonia’s career, how you can diversify your products and circle of influence, how to audit your customer experience to be more inclusive, the importance of considering how different people are and making them feel seen and heard, why you must stay true to your values, and much more! 

In this conversation, Betsy shares how she first got into licensing, how her partnership with Recycled Paper Greetings came together, how she hired a full-time employee and moved their studio, and why her experience has been overwhelmingly positive.