Everyday I hear from product-based business owners who are curious about other people’s business models, their teams, their tech-stack, how much revenue they are earning and what other product business owners pay themselves.

And although we know that every business is different, it is natural to want to see behind the curtain of other brands in your industry.

But it is more than curiosity. 

We know the industry has experienced major shifts over the last several years. Everyone has been pivoting and recalibrating.

We're experiencing new normals.

You need to know what’s happening in our industry.

So, the Proof to Product team decided to take an industry-wide temperature check.

And, 925 product based businesses owners answered the call, anonymously sharing their business details with us for the 2024 State of the Product Industry Report