Courses LABS Paper Camp
 
 

COACHING & COMMUNITY FOR PRODUCT SELLERS

Build a business that puts more profit in your pocket.

Monthly coaching, peer masterminds, co-working, quarterly CEO week and focused sprints throughout the year. Plus get our training vault, done-for-you templates and room full of generous product brands building profitable businesses.

Join by October 12th so you don’t miss CEO week or our BFCM sales sprint! Plan Q4 with the group instead of alone!

JOIN LABS FOR $99/month!

Or $999/year (two months free). Cancel anytime

Looking for our step-by-step wholesale program? That's Paper Camp →

35,000+ brands have trusted
Proof to Product
16 years mentoring & coaching product brands
72% of LABS members are
Paper Camp alumni
every week something happening live in LABS


LABS or Paper Camp?

Two different programs for two different jobs.

Paper Camp teaches you how to sell wholesale. LABS is where you keep growing: your wholesale program and everything else your business needs to be profitable long-term.

Start here if you're already selling LABS
What it is
Our ongoing membership for product brands.
The focus
Everything else it takes to grow: marketing, SEO, email, money, systems, team, and planning.
Wholesale
It comes up a lot, since 72% of members are Paper Camp alumni. We riff on real-time wholesale strategies & share timely templates, but LABS is not where you learn wholesale from scratch.
How it runs
Something live each week: coaching calls, peer masterminds, co-working, and focused sprints, all year.
On Demand
Trainings, templates & community support.
The investment
$99/month or $999/year. Cancel anytime.
Join LABS for $99/month
Start here for wholesale growth Paper Camp
What it is
Our comprehensive wholesale coaching program, runs live twice a year.
The focus
A deep dive into selling wholesale, start to finish. Including foundations & growth strategies.
Wholesale
The whole program. Your wholesale pricing, profitability, sales terms, catalog, pitching, and follow-up.
How it runs
Four weeks of coaching, coursework & live calls. Each cohort has a specific start and end date.
The investment
$1,999
Learn about Paper Camp

Paper Camp alum? You'll be in good company.

72% of LABS members have participated in Paper Camp. LABS is where we keep building on what you started in Paper Camp, with new wholesale ideas, seasonal sales sprints, refined processes & systems… basically everything else your business needs as it continues to grow.

Paper Camp → LABS
Christy, Cedric and Arrowyn all started in Paper Camp and kept going in LABS.

”Proof to Product LABS saved my business, no joke!
There’s systems, resources, community… and most importantly, videos on how to implement everything so you can see real changes fast!
Worth every penny."

Lauren Te Velde, Paper Farm Press

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Sound familiar?

You’re not new to business. You’re past the starting line.
So why does growing your product business still feel this hard?

I've been in the product space since 2008, and here's what I see over and over coaching thousands of brands selling a wide range of product types. The brands that get stuck in the messy middle aren't lacking talent or great products. They're typically missing the foundations that support the business growth.

What's usually missing:

  • Focused goals and a roadmap for the next 90 days
  • Clear, consistent financial data you actually look at
  • Systems and processes that don't live only in your head
  • Strategic sales and marketing plans, not one-off pushes
  • Mentors and industry connections to expand your thinking
  • The right team support, and knowing what to hand off

Most product business owners are figuring all of this out alone.
That's the part LABS fixes.
 
 

What’s inside LABS?

Coaching, community & a plan for every product sales season.

Monthly

Live Coaching Calls

Bring your question, your numbers, or anything you're stuck on and get real answers live. Every call is recorded and searchable.

Monthly

Peer mastermind

Talk strategy, troubleshoot what's not working, and get feedback from product brands who've been where you are.

Twice a month

Co-working sessions

Show up, get focused, and finish the things you've been putting off.

Monthly

Audits, sprints or trainings

Interactive expert sessions for you to learn new skills, ask questions & dive deeper into topics tied to the sales season you're in.

On demand

Trainings, templates & private podcast

70+ trainings, 40+ done-for-you templates and a private podcast for on the go learning. Depth & flexibility.

Always Available

Vendor directory & discounts

The vendors we trust, plus exclusive discounts and extended trials only for LABS members.

COMMUNITY CONNECTIONS

Different products. Different stages.
A whole lot of experience.

LABS members sell everything from jewelry and apparel to food, home goods and art from all over the world. We meet on our own private platform, not Facebook. Ask questions, share wins, and work through the hard stuff with people working towards similar goals — a good life & profitable busines.

want to see what’s inside

On Demand Video Replays

What's in the Training Vault?

+

Wholesale & retail

  • Onboarding with Barnes & Noble
  • How to Pitch Products to Key Accounts
  • How to Research Potential Wholesale Customers
  • Wholesale Catalog Audits
  • Faire Shop Audits
  • How to Process Wholesale Orders
  • Strengthen Your Sales Engine
  • Instantly.ai, Pipedrive & YAMM for Wholesale Pitching
  • Licensing & Collaborations

Marketing & sales

  • Build Your 90-Day Marketing Roadmap
  • Case Study: Implementing a 90-Day Marketing Roadmap
  • Content Hooks to Convert Sales
  • Black Friday Sales Strategies
  • 3 Day Sales Campaign (a quick cash infusion)
  • Customer Retention Strategies
  • Defining Your Customer Avatar
  • How to Batch Instagram Content
  • When & How to Outsource Social Media

Email, SEO & your website

  • SEO Simplified for Product Brands
  • SEO Case Study: Virgins on Fire Candle Co.
  • Email Marketing: Welcome Sequences
  • Email Marketing: Abandoned Carts
  • Email Marketing: 12 Months of Nurture Emails
  • Klaviyo Automated Flows & Sequences
  • Website Audits (DTC Shops)
  • How to Optimize Your E-Commerce Website
  • How to Write Product Descriptions that Convert to Sales
  • Understanding Google Analytics

Money & profitability

  • Healthy Bookkeeping Habits
  • How to Set-Up Your Bookkeeping
  • How to Build a Cash Cushion for Your Business
  • Get Financially Organized in Life & Business
  • Money, Marketing & Diversifying Revenue with Emily Ley
  • Exiting & Acquiring a Profitable Business

Products & operations

  • Product Differentiation
  • How to Audit Your Product Line
  • Why, When & How to Discontinue Product
  • Choosing an Inventory Management System
  • Manufacturing Products Overseas
  • Third Party Logistics & Fulfillment (3PL)
  • Patent Filing & Prototype Steps
  • How to Legally Protect Your Business
  • Procreate & Photoshop for Product Mock-Ups

Team & hiring

  • How to Hire Your Dream Team
  • Hiring with a Limited Budget & Capacity
  • How to Hire Legally
  • How to Train & Onboard New Team Members
  • Trim Your To-Do List with People, Tech & AI

Planning & mindset

  • Annual Strategy Planning
  • Taking Your Business Temperature
  • Refining Your Mission, Vision & Values
  • How to Effectively Manage Your Time
  • How to Build Tiny Daily Habits
  • How to Combat Doubt & Imposter Syndrome
  • 2025 State of the Product Industry Report

DTC markets & events

  • Preparing for DTC Markets & Retail Shows
  • Creative DTC Displays for In-Person Events
  • DTC Marketing Strategies

Most trainings were taught live by industry experts we brought in for our members. You get every one, plus every coaching call replay, searchable and in your podcast app. New trainings added regularly.

Ready to Use Email Templates & Tools

What's in the template vault?

+

Wholesale emails & scripts

  • Wholesale Welcome Sequence Email Templates
  • Wholesale 90-Day Check-In Email Template
  • Wholesale Monthly Newsletter Email Templates
  • Wholesale Price Increase Email Template
  • Wholesale Email Subject Lines
  • Wholesale Direct Mail / Postcard Template
  • Wholesale Pitch Process: Yes to Samples Path
  • Wholesale Pitch Process: No Response Path
  • AI Use Policies & Restrictions for Wholesale Partners

Faire

  • Faire Abandoned Cart Email Template
  • Faire DM to Get an Email Address
  • Request for Faire Reviews

Saying no, gracefully

  • Declining an Exclusivity Request
  • Declining a Consignment Inquiry
  • Declining a Donation Request

DTC & e-commerce

  • DTC Abandoned Cart Email Templates
  • DTC Gift Card Sales Email Template
  • DTC Email Subject Lines
  • SEO for E-Commerce Checklist
  • DTC Market & Craft Fair Packing List

Hiring & team

  • Sample Independent Contractor Agreement
  • Sample Job Description: Wholesale Manager
  • Sample Job Description: Production Assistant
  • Sample Job Description: Customer Support
  • Building a Job Description & Task Analysis
  • Sample Hiring Test Projects
  • Legal Compliance Checklist When Hiring
  • Onboarding & Training New Team Members Checklist
  • Employee Handbook Checklist
  • Sample Organizational Chart

Money & operations

  • Inventory Management Spreadsheet
  • Setting Up Your Bookkeeping
  • Questions to Ask When Hiring a Bookkeeper
  • Questions to Ask Manufacturing Partners
  • When to Discontinue Product Flow Chart
  • How to Apply for a Copyright

Planning tools

  • 90-Day Marketing Roadmap Spreadsheet
  • Strategy Plan Quick Start & Deep Dive
  • Take Your Business Temperature Quick Start & Deep Dive
  • Business Model Assessment
  • Clarity Compass: Focus Tool

Every template is yours to copy, edit and use. One contractor agreement from a lawyer would cost more than a year of LABS.

Join LABS for $99/month

What Changes for you in LABS?

Less guessing. More clarity. Stronger decision-making. More profit.

Your numbers

Right now, you might be guessing at your margins, unsure whether that big order was actually profitable, or avoiding the spreadsheet altogether.

In LABS, you'll know.

You'll understand your financials and your sales metrics well enough to make decisions from data instead of a gut feeling.

 

Your MARKETING

Right now, marketing might be whatever you can manage that week. A post here, an email when you remember, then silence for a month.

In LABS, you'll have a plan.

A 90-day roadmap, templates for the emails, and co-working sessions each month to get it done alongside other product brands.

 

Your SYSTEMS

Right now, how your business runs likely lives in your head. Which means nothing moves when you step away.

In LABS, you'll write it down.

Documented systems and processes, so someone else can step in to help & and you can decide what to delegate first.

 

Your CONFIDENCE

Right now, the big decisions are yours alone. Family and friends are your number one fans, but they don't really understand what it is like to build a business.

In LABS, you'll meet your people.

A monthly coaching call, peer masterminds, and a community that not only answers questions every day, but is also working towards similar goals.

I'm so thankful for LABS! I don't even know if my business would still be here if it weren't for having this community’s support for the past 4 years.

KRISTEN NECESSARY

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JOIN BY OCtober 12 so you don’t miss:


✔ CEO Week: A five-day planning sprint to map out your next quarter before the holidays take over.

✔ BFCM Sprint: Weekly calls to plan, launch, and troubleshoot your Black Friday sales in real time.

✔ Coaching Calls
✔ Peer Masterminds
✔ Co-working Sessions
✔ IRL Meet-Ups

Join LABS Today!

member results

We provide the coaching, resources and community. They do the hard work.

Rachel increased her total revenue by $100k within a single year by utilizing sales & marketing strategies that she learned in LABS.

Rachel Kroh, Heartell press

Shea grew her email list to over 10,000 subscribers by implementing the 90-day Marketing Roadmap training. She used Lyndsay Clements' framework to simplify her marketing content & schedule and drastically improve her marketing results.

Shea bailey-burkett, planned & proper

Amy launched her expanded product line to the wholesale market and exhibited at three trade shows, expanding her reach and connecting with store owners & collaborative partners IRL.

Amy Frazer, keller design co.

Ashley went all-in on SEO after hearing Jessica Freeman's training inside of LABS. She optimized her website copy, product descriptions, photos... and the results were astounding. Her monthly website visitors jumped from 1,100 to 11,000 in less than a year later.

ASHLEY Jankowski, Typeset co.

I am SO proud to be a part of this community.  Honestly, I was hesitant to join LABS at first and thought I’d try it for a year.  5ish months in and I have already seen huge growth in my business thanks to what I learned in LABS!

Katelyn Woolley, The Noble Paperie

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Is THIS for you?

LABS is a great fit for some people. Not everyone.

LABS is for you if…

  • You're actively making and selling physical products: home decor, gift, food, apparel, jewelry, toys, stationery, and more.
  • You're past the starting line and stuck in the messy middle.
  • You want stronger systems, clearer numbers, and a plan you'll actually follow.
  • You take action on what you learn and adapt it to your own business.
  • You want to build a business that fits around your life.

It's not for you if…

  • You're still deciding what products to make and sell. Start with our free resource library.
  • You want to learn to sell & scale wholesale. That's Paper Camp.
  • You want someone to do it for you, or you need a 1:1 consultant.
  • You're not ready to show up and do the work. There's no easy button in business.

JOIN proof to product LABS today!

LABS provides you with everything you need to grow your product brand, in one place.

Everything you get

  • Monthly coaching calls
  • Monthly peer masterminds
  • Monthly trainings, sprints & coffee chats
  • Co-working sessions, twice a month
  • 70+ on-demand trainings
  • 40+ plug-and-play templates
  • Expert answers & audits
  • Vendor directory & member discounts
  • Private podcast feed
  • Private community of product brands

My private coaching rates start at $500 an hour. In LABS, you're on a call with me every month for $99.

Annual · best value $999/year Two months free Join LABS annually

Monthly · most flexible $99/month Cancel anytime Join LABS monthly

Your rate stays the same for as long as you're a member.

Meet your coach

Hi, I’m Katie Hunt.

Since 2011, I’ve helped more than 35,000 product based business owners scale their businesses & grow their profit - in their own way and at their own pace.

I’ve been where you are now. I started my product brand in 2008 (at the start of a recession) and blindly jumped into selling wholesale within 6 months.

Although we were experiencing 200+% revenue growth year over year. I stopped manufacturing in 2016 so that I could fully focus my time, energy and efforts on helping other product brands streamline and scale with ease.

With my guidance, my clients have…

» Surpassed $10M in annual revenue
» 10x wholesale revenue in a single month
» Hired their dream team so they could focus on creating
» Hit yearly sales goals by October, then took a month OFF!

I value simplicity in business, and I'm good at breaking complicated strategies into simple steps.

LABS is where I do that with you every month. We focus on your next challenge, providing solutions for everything your business needs beyond the wholesale launch: money, team, tech, marketing, and the mindset to keep going.

 
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The LABS promise

Here's what you can count on.

ANSWERS

You'll never be on your own

There is something live every week, plus a community that answers questions everyday.

FLEXIBILITY

You'll never fall behind

Every training is recorded and searchable, so you can leverage the trainings, tools & templates on your schedule, even in your busiest season.

LOYALTY

Your rate won't go up

Join now and your rate stays the same for as long as you're a member. Cancel anytime, no hoops to jump through.

Frequently
Asked
Questions

  • Paper Camp is our deep dive into selling wholesale. LABS is ongoing coaching and community for everything else it takes to grow: marketing, money, systems, team, and planning. Wholesale comes up often in LABS, since most of our members are Paper Camp alumni, and I love riffing on new wholesale ideas with them. But if you want to learn to sell wholesale start to finish, start with Paper Camp. You can hear more on episode 235 of the podcast.

  • LABS is built for product business owners who are already actively selling their products. Most members have been in business for over two years, and many have passed the ten year mark. If you want stronger systems, clearer numbers, and people to grow alongside, you'll fit right in.

  • Live sessions are usually on Wednesdays between 9am and noon Pacific. Every training and coaching calls is recorded and searchable replays are available. Plan on 4–5 hours a month for sessions or replays, plus time in the community. Everything else works at your own pace.

  • Right away. You'll get into the LABS community as soon as you join, and we'll walk you through setting up your profile and getting started.

  • Not in LABS. I'm active in the community and lead the group coaching and hot seat calls, so bring your questions there. If you want one-on-one support, email hello@prooftoproduct.com to ask about the Advisory Board.

  • Yes, anytime, through your Customer Hub. You'll keep access to all LABS materials through the time you've already paid for. If you leave and come back later, you'll rejoin at the current rate.

  • Because LABS is a digital membership, we don't offer refunds. If life happens and you need to talk through payment, email hello@prooftoproduct.com.

  • Memberships are for one person, but we offer a discount for business partners who join together. Email hello@prooftoproduct.com for details.

You don’t have to grow your product business alone.

Monthly coaching, peer masterminds, co-working, on-demand trainings & templates.
Plus, a community of product brands who get it. Come join us.

Join LABS for $99/month

Or $999/year (two months free). Cancel anytime.

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