355 | How to Get Your Products Noticed by Key Buyers with Sally Diguette, Anthropologie
Pitching large retailers is a completely different process and timeline than working with independent retailers. Having worked with thousands of brands, I know that it can feel like an intimidating process to pitch your work to these key accounts.
Today on the podcast, we're pulling back the curtain and explaining how it all works. My guest today is Sally Diguette, a home and lifestyle buyer with Anthropologie. Through an unpredictable path, Sally landed in the retail industry and has over 14 years of experience in buying, product development, and sourcing.
Sally is an innovative merchant and consultant. She centers her work around relationship building and creative strategy, combining unique product development and sourcing from national brands across a variety of categories. Her passion lies in working with emerging brands in an incubator capacity to build fresh product offerings, solid organizational systems, and a strong team structure.
On today's episode, Sally shares about the buying process and schedule for Anthropologie. We talk specifically about the timelines that she's working with for both exclusive products as well as ready made products. And she offers advice for how to get your products in front of key account buyers.
Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:
We need to make it easy for stores to purchase from us
We need to have clear pricing and terms & conditions
We need to clearly communicate and add value at each touchpoint
We need to focus on building strong relationships with our customers.
And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.
MEET SALLY
Sally is an innovative merchant and consultant living in Philadelphia. Centered around relationship building and creative strategy, she combines unique product development and sourcing from national brands across a variety of categories to build cohesive and compelling product assortments. Her passion lies in working with emerging brands in an incubator capacity to build fresh product offerings, solid organizational systems, and a strong team structure.
Through a very unpredictable path, Sally landed in the Retail space and has over 14 years of experience. Because of her unique background, intense drive, and ability to digest the bigger picture she offers a dynamic experience when it comes to working together. Sally currently works on the Buying team at Anthropologie.
CONNECT WITH SALLY
WEBSITE: www.sallydiguette.us | LINKEDIN: https://www.linkedin.com/in/sally-diguette/
Connect with Katie Hunt
Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.
Website: prooftoproduct.com | Instagram: @prooftoproduct
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