348 | How to Leverage Underutilized Features on Faire with Kristin Fisher, Bocu

If you want to hear from someone who has more than 18 years of corporate retail buying experience and who knows what buyers are looking for when they are shopping on Faire, you are in luck because today's guest on the podcast is Kristin Fisher of Bocu.

Kristin owns the gifting brand, Bocu, and she is also a retail strategy mentor for brands and independent retailers, as well as the host of the Buyerside Chat podcast.

In this episode, Kristin and I discuss the essentials of optimizing your Faire shop, including how to avoid common mistakes that other brands are making, maintain strong buyer relationships, and stay ahead of your competitors with effective pricing.

Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.

Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.

Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for the 44th round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you’ll get early access to enroll.

MEET KRISTIN

Kristin Fisher is the Founder of the gifting brand, Bocu, a Retail Strategy Mentor for Brands and Independent Retailers, and the host of The Buyerside Chat Podcast.

With a profitable multi six-figure business and over 15+ years of experience as a corporate retail Buyer, she is a retail industry expert on a mission to help product biz owners implement big retail strategies to scale their business profitably (and with ease).

Unlocking Faire: A private podcast series from Kristin that taps into what buyers are looking for on Faire to help your brand grow on the #1 wholesale platform.

CONNECT WITH KRISTIN

WEBSITE: http://kristinfishercoaching.com | INSTAGRAM: @kristinfishercoaching | PODCAST: https://kristinfishercoaching.com/podcast

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct