383 | Navigating Seasonal Fluctuations in the Gift & Candle Industry with Sarah Hart, Simply Curated

Today's guest is LABS member, Sarah Hart, the founder and creative director of Simply Curated, a home fragrance brand that has been in business for twelve years. Sarah also recently launched a sister brand called Hart and Co.

In this episode, Sarah shares the origins of her candle and home fragrance business, including the pivotal moments and challenges that she faced along the way. She provides insight into the nuances of the candle industry and the unique hurdles that it presents, like seasonal fluctuations in demand and the importance of in-person customer experiences.

Sarah also shares what it was like to launch a sister brand that ventures into new territory with a different aesthetic appeal and product approach. Sarah shares how she balances managing two thriving brands to really harness the power of social media in supplementing her business.

Today’s episode is brought to you by Digital Lizard, who is a sponsor of our Paper Camp program. Digital Lizard is a leading marketing company that offers a wide range of print, procurement, and creative production solutions, including digital and offset printing, sourcing, and logistics.

All of our Paper Camp and our LABS students get access to a private Proof to Product print portal with Digital Lizard, where they get discounted rates on print services and a dedicated sales rep to help us with all of our project management.

Many of our community members use Digital Lizard to print products, do their packaging, their catalogs, marketing materials, and more. Digital Lizard offers low minimum quantities and quick turnaround times which our community loves. So if you're looking for a new print partner, our community has great experiences working with Digital Lizard.

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MEET SARAH

Founder and creative director of Simply Curated, a home fragrance brand that has been in business for 12 years. Sarah recently launched a sister brand and has also been exploring her interests in cooking and all things home with content creation on Instagram and TikTok.

In all aspects of her professional life, Sarah has always loved teaching and talking about all aspects of marketing and small business.

CONNECT WITH SARAH

WEBSITE: https://simplycurated.com | ETSY: https://www.etsy.com/shop/HartandCoHome INSTAGRAM: @simplycurated| INSTAGRAM: @simplysarahhart TIKTOK: @simplysarahhart

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct