Carina Murray joins me to discuss how the industry was impacted by COVID-19, how wholesalers and sales reps can work with Faire and other third party wholesale platforms, plus we’re highlighting unique benefits that sales reps bring to the sales process!
Read MoreWith the new year right around the corner, my team and I have been making time to really reflect on the past year.
This year has been one of introspection–about our businesses, about the state of the world, and about how we balance our work and personal lives. We’ve been forced to adjust to this new normal, like it or not. But I’m proud to say that here at Proof to Product, we never stopped making progress.
Read MoreFor most designers and makers, our relationships with retailers can make a major difference in our businesses. And unfortunately, the programs we use to sell to retailers don't always have our best interests in mind. In the case of Faire, one of my favorite wholesale marketplaces, their default settings can actually limit your reach and prevent retailers from reordering the products they love.
In this episode, I’m talking to designer, illustrator, and store owner Genesis Duncan about her experience being both a retailer and a wholesaler. She’s sharing the mindset shift that happened when she got to see the industry from the other side. Plus, she’s explaining how zip code protection in Faire might actually be limiting your business.
Read MoreInsurance. It’s admittedly one of the least fun parts of owning a product based business, but it’s also one of the most important.
No one wants to imagine a disaster in their business, but they happen, and it’s best to be prepared. If you’re unable to work, your business gets sued, or your equipment breaks, you’ll be glad you set up a safety net well in advance.
Read MoreImposter syndrome is very common in the entrepreneur space. That feeling that we haven’t truly earned the success we’ve had. Imposter syndrome can mean feeling like a fraud or phony — like we’re not truly talented or good at what we do.
In this episode, I’m sharing a sneak peek into one of my monthly coaching calls inside the Proof to Product LABS program. During these calls, I answer pre-submitted member questions about how to run - and grow - a product based business. In this call, I shared four strategies for combating imposter syndrome, avoiding burnout, and building your confidence as a business owner.
Read MoreFeeling confident with your organic digital marketing and ready to scale even further? Why not dip your toe into the world of paid advertising? Paid digital marketing might sound intimidating, but with a solid strategy and clear goals, it can truly help you increase exposure and leads for your e-commerce business.
In this episode, I’m talking to Alex Rossman, founder of Rossman Media, an award-winning social media agency, about the ways small e-commerce brands can leverage paid advertising in their businesses. He’s sharing his tips for getting started with paid ads, which platforms are the most beneficial right now, and how much money you need to invest in your ads to see results.
Read MoreWe all know that Search Engine Optimization is vital to ranking on Google and attracting website traffic. But if you’ve never worked on your site’s SEO, where do you start? How do you find the right keywords? And once you find those keywords, where do you put them?
In this episode, I’m talking to SEO expert Jessica Freeman of Jess Creatives about how you can use SEO to attract new customers to your website. She’s sharing her workflow for finding and implementing the right keywords, and she’s also explaining how you can use SEO in your product development process.
Read MoreOftentimes in business, we set our sights on the next big thing–the next product, the next launch, the next program–that we forget to rethink the systems that are already working in our business. But most of the time, those systems could run even better and make us even more profit with just a few small tweaks. Take a listen for my four-step brainstorming exercise to help you identify what’s working in your business and make minor adjustments to improve your systems even further.
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