225 | 4 Steps to Optimize What's Already Working in Your Business with Katie Hunt
Oftentimes in business, we set our sights on the next big thing–the next product, the next launch, the next program–that we forget to rethink the systems that are already working in our business.
When I launched my Paper Camp program ten years ago, it looked very different from how it looks now. It started as teleconference calls (old school, I know) and eventually became an in-person conference at a local bed and breakfast.
With the rise of live webinar softwares, it didn’t make much sense anymore to host a live event for only a handful of local business owners when I could connect with people all over the world.
It may have been tempting to scratch the program then and there, to move on to the next big thing. But I didn’t.
Instead, I adapted. Paper Camp was already a hit, so I made adjustments so it could work within this new medium. And now, ten years later, I’m proud to say Paper Camp is still going strong.
You know that old phrase, “If it ain’t broke, don’t fix it?” It’s true in business, too. But just because it’s not broken doesn’t mean there’s not room for improvement!
Tune in as I walk you through a quick four-step brainstorming process to identify the aspects of your business that could be made just a bit better.
“Sometimes we’re working so much in the business that we don’t have time to think about the bigger picture of the business.”
What aspects of your business are going really well right now?
Maybe you’re really good at marketing your products or you recently hired an amazing team member. Celebrate that! Pat yourself on the back, and then let’s dig a little deeper.
Can you optimize these things any further?
No matter how well those parts of your business are performing, there’s always room for improvement. Plus, it’s much easier to improve upon a system that’s already in place than to create something new from scratch.
Which of those things should you prioritize?
Which improvements would create the most profit? Which would eliminate some stress from your life? Those are the ones that deserve your attention the most.
“Oftentimes optimizing is about smaller, quicker tweaks, not totally rearranging or rebuilding things.”
How are you going to get it done?
Once you’ve determined which systems need your attention, you’ll need a plan for making those improvements.
These adjustments might seem small, but every little bit counts. And like I mentioned before, it’s much easier to improve upon what’s already working in your business than it is to create something brand new.
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Connect with Katie Hunt
Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.
Website: prooftoproduct.com | Instagram: @prooftoproduct
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