For most designers and makers, our relationships with retailers can make a major difference in our businesses. And unfortunately, the programs we use to sell to retailers don't always have our best interests in mind. In the case of Faire, one of my favorite wholesale marketplaces, their default settings can actually limit your reach and prevent retailers from reordering the products they love.

In this episode, I’m talking to designer, illustrator, and store owner Genesis Duncan about her experience being both a retailer and a wholesaler. She’s sharing the mindset shift that happened when she got to see the industry from the other side. Plus, she’s explaining how zip code protection in Faire might actually be limiting your business.

Imposter syndrome is very common in the entrepreneur space. That feeling that we haven’t truly earned the success we’ve had. Imposter syndrome can mean feeling like a fraud or phony — like we’re not truly talented or good at what we do.

In this episode, I’m sharing a sneak peek into one of my monthly coaching calls inside the Proof to Product LABS program. During these calls, I answer pre-submitted member questions about how to run - and grow - a product based business. In this call, I shared four strategies for combating imposter syndrome, avoiding burnout, and building your confidence as a business owner.

Feeling confident with your organic digital marketing and ready to scale even further? Why not dip your toe into the world of paid advertising? Paid digital marketing might sound intimidating, but with a solid strategy and clear goals, it can truly help you increase exposure and leads for your e-commerce business.

In this episode, I’m talking to Alex Rossman, founder of Rossman Media, an award-winning social media agency, about the ways small e-commerce brands can leverage paid advertising in their businesses. He’s sharing his tips for getting started with paid ads, which platforms are the most beneficial right now, and how much money you need to invest in your ads to see results.

We all know that Search Engine Optimization is vital to ranking on Google and attracting website traffic. But if you’ve never worked on your site’s SEO, where do you start? How do you find the right keywords? And once you find those keywords, where do you put them?

In this episode, I’m talking to SEO expert Jessica Freeman of Jess Creatives about how you can use SEO to attract new customers to your website. She’s sharing her workflow for finding and implementing the right keywords, and she’s also explaining how you can use SEO in your product development process.

Your business has a lot of moving parts. It’s easy to let opportunities to make a little extra money (or eliminate sneaky expenses) slip right past your radar. So how can you optimize your revenue and minimize those “leaky pipe” expenses? The answer is right on your website!

In this episode, I’m talking to e-commerce conversion expert Reese Spykerman about all the hidden places you can find extra money in your business. She’ll share her tips for crafting a beautiful and functional e-commerce website, and we’ll chat about a few of the trends we’re seeing in the online business world right now.

You want to develop a new product, but how do you know how much to spend on supplies? It can be tricky forecasting for upcoming product drops, especially for products you’ve never sold before. But with the right data, you can make educated estimates about your upcoming products to order supplies and budget with confidence.

In this episode, I’m sharing a sneak peek into one of our monthly coaching calls inside the Proof to Product LABS program. During these calls, I answer pre-submitted member questions about how to run - and grow - a product-based business. In this call, I helped members forecast their spending for project development and budget for upcoming launches - even years in advance.

Do you feel like social media is a chore? Many people I talk with find Instagram to be draining but know it’s an important part of their sales and marketing so they keep posting and creating content. But what if using Instagram could be a way for you to begin meaningful conversations with your audience?

In this episode, I’m joined by Natasha Samuel, host of The Shine Online Podcast and an Instagram Strategist that helps small businesses shine online. Natasha shares Instagram trends you should pay attention to, how to use video to showcase your products, strategies specifically for product based businesses and why even introverts can create videos with confidence.