168 | Reframing a 'No' Into a 'Not Right Now' with Tiffany McGraw, Paper Rehab

Hey friends! It’s no secret that putting yourself out there can be a huge hurdle for many entrepreneurs. In today’s episode, I was joined by Paper Camp Alum and LABS member, Tiffany McGraw of Paper Rehab. Tiffany gives us insight into her own experience of overcoming the vulnerability of pitching herself as an entrepreneur by reframing the word “no” to “not right now” in her mind.

Tiffany has a wonderful mission behind her brand which was designed to normalize and focus on mental health care, especially for those in the African American community. She initially started her business to fulfill her dream of seeing herself reflected on greeting cards.

She shares so much wisdom in this episode about how she overcame challenges that she’s faced in her business, mindset changes she made around making a living selling greeting cards and why you need to know your “why” for doing what you do.

ON TODAY’S EPISODE:

One thing Tiffany wishes she knew before starting her business
What she was doing before starting Paper Rehab
How her calling of creating a greeting card line followed her into all of her positions
The main focus and mission of Tiffany’s product line
Where she pulls inspiration from for her greeting cards
Challenges that she faced within her first year of business
How she discovered PaperCamp and made the decision to do it
Mindset shifts she’s had to overcome around making a living in this career path
Revenue streams that she’s set up for her business
Tiffany’s thoughts on knowing your “why”
Why she reframes “no” to “not right now”
What’s next for Tiffany and Paper Rehab
Her advice on taking opportunities and being consistent

Download These Quotables to Save and Share

KEY TAKE AWAYS

“We all want to be seen and heard.” - Katie Hunt

“I'm always thinking about what somebody might be going through. I think that calling, it just continued to come back up for me when I hear people's stories.” - Tiffany McGraw

“It is about showing up for one another.” - Katie Hunt

“I felt like I didn't have the tools that I needed to get to that place.” - Tiffany McGraw

“Everything else fell into place. Everything else I needed just fell into place to get there.” - Tiffany McGraw

“It was nice to be around women who were focused on a business, who were serious about business at Paper Camp.” - Tiffany McGraw

“I felt like step-by-step, resource-by-resource, Paper Camp helped everything fall into place.” - Tiffany McGraw

“Seeing it was possible was enough for me to say, ‘I can do this.’” - Tiffany McGraw

“I think that's critical to know why you're doing it.” - Tiffany McGraw

“It's a process of getting where we want to go and it can be discouraging at times. Stick with it, I promise you'll see something.” - Tiffany McGraw

RESOURCES:

National Stationery Show
Callings: Finding and Following an Authentic Life

MEET TIFFANY:

I am Tiffany McGraw. I am a mother of two young boys, a wife and an entrepreneur.

Based in Macomb, MI Paper Rehab was born in 2018 with the intent to fulfill a dream to see more reflections of myself on greeting cards however, over the course of its conception it has evolved into much more.

From my personal experiences and observing life I begin to understand that many of the relationships in our lives diminish because of words left unsaid, disputes left unresolved, and apologizes never given or not heard. I find Paper Rehab’s purpose in that reality.

Through the use of beautifully designed cards with meaningful words I hope that our stationery will aid in healing, restoring, cultivating, and celebrating the relationships in the lives of women.

I also hope that they serve a purpose in normalizing the need for mental health care, especially within the African American community.

CONNECT WITH TIFFANY

Website: paperrehab.com | Instagram: @paperrehab

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct