167 | Marketing for Virtual Tradeshows with Katie Hunt

As more and more of you are dipping your toes into the world of virtual tradeshows I’ve been receiving questions on how to build out strategic marketing plans for these events.

That’s why today I am exploring the tactics you can implement to help reach more of your wholesale customers at a virtual tradeshow event. You’ll learn how you can determine if a virtual tradeshow is the right fit for you and your budget. I discuss using a tiered outreach system and all of the different avenues I recommend using (plus tips for optimizing each one!)

I dive deeper into our sales & marketing strategies for wholesale in our Paper Camp program. And, I’ve created an extra bonus module about selling through Covid — how to market for virtual shows, how to adjust your pitch emails (including samples!) and I share an interview series I did with brick & mortar shop owners about how their buying patterns have changed through Covid.

If you need help launching or scaling your wholesale program, be sure to check out our Paper Camp program. Our alumni sell to stores like Target, Container Store, Paper Source and independent boutiques around the world. They not only look polished and professional, but they are confident in their products, sales tools and marketing outreach.

ON TODAY’S EPISODE:

Questions to ask yourself when considering attending a virtual tradeshow
Why I recommend a tiered outreach system
The importance of email marketing and getting in touch with your leads
How you should be utilizing snail mail before and after the show (and things you can include in mailings)
How to leverage your social media and tips for what to post, repurposing and being active
Why you should be customizing your online showroom
How you can make the most out of your marketing by making sure that your branding is cohesive and aligned with your overall marketing strategy

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KEY TAKE AWAYS

“I want you to assess whether the expense tied to these online shows fits in your budget.” - Katie Hunt

“I want you to have multiple layers of marketing as you're reaching out to your audience.” - Katie Hunt

“With these shows being online, we have to make changes to both the frequency of outreach as well as the messaging and what we're telling people in our outreach.” - Katie Hunt

“Make it very clear that the one thing you want them to do is click a button in the email to visit your online virtual showroom.” - Katie Hunt

“Social media is going to be extra important for you during an online virtual trade show.” - Katie Hunt

“Step outside your comfort zone a little bit and post some videos, put your face on Instagram stories and share what you're working on.” - Katie Hunt

“Don't be afraid to repurpose content too.” - Katie Hunt

“Repurpose the stuff that you're building so that you're not having to recreate the wheel on every platform.” - Katie Hunt

“Clearly lay out your pricing and your minimum so that people can shop quickly and easily.” - Katie Hunt

“Make sure that all of your branding is cohesive and ties back to the marketing.” - Katie Hunt

“I want you to be thoughtful in what you send out, the frequency in which you send it, and how you're positioning your brand.” - Katie Hunt

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct