169 | Strengthening Our Customer Experience with Jordan Kentris, A Good Day
Hey friends! Have you ever considered what it might be like to marry your interests and passions within your business? In this episode, I brought on Jordan Kentris of A Good Day, a bespoke experience studio specializing in custom stationery, events, branding and user experience.
Jordan has taken his love for physical products and his background in User Experience (UX) to create a better customer journey for his clients. We talk about what he’s done to create this process for his customers and the benefits that come with developing a strong focus on customer experience.
He gives us a better look into how you can incorporate this into your email marketing strategy and what data you should be looking for to create change within your business. Be sure to take notes because Jordan shares a few concrete strategies you can implement and his favorite tech tools for tracking customer engagement on your website.
If you want to learn more from Jordan, join us in Proof to Product LABS. He’s one of our LABS members and we have a special Coffee Chat coming up where he’ll answer user experience questions for the group!
ON TODAY’S EPISODE:
How he’s begun to merge the two sides of his business together
Why this work is important to Jordan
How he goes about creating a strong user experience
What you can do to create and market your products in a way that relates to your ideal customer
Why Jordan doesn’t like focus groups
The direct benefits he’s experienced by placing a strong focus on customer experience
What you should be looking for within your analytics to create change
His recommendations on the UX, user experience and customer journey for people on your email list
How email marketing can give the feeling of a one on one conversation with customers
How Jordan defines success in his business and life
What he’s focusing on for the rest of the year within his business
Download These Quotables to Save and Share
KEY TAKE AWAYS
“The consumer needs are always shifting .” - Jordan Kentris
“It's really good when you do team synthesis, so it's really good to get other people to listen to those notes because they all hear different things.” - Jordan Kentris
“How do you increase conversion? You have to look at all the data.” - Jordan Kentris
“It's that language of action that can really convert that sale.” - Jordan Kentris
“If they understand what you're trying to get them to do, it really helps them move through that process.” - Jordan Kentris
“Set the stage on the homepage, and also drive into the kind of key areas for them to do further research.” - Jordan Kentris
“I usually only recommend one or two actions per email, because if you split it up between four or five things they're not really going to know what to do next.” - Jordan Kentris
“It really varies based upon who you're speaking to, and the types of products and services that you're offering, too.” - Katie Hunt
“It's all about the value you're giving the consumer, and then making it really clear what you want them to do next.” - Jordan Kentris
“The work we can do behind the scenes even on paper good products can really lead to a much better experience for everyone that's involved.” - Katie Hunt
“Don’t be afraid to marry your interest and passion.” - Katie Hunt
RESOURCES:
MEET JORDAN:
Jordan Kentris is the founder and creative director of A Good Day, a bespoke experience studio specializing in custom stationery, events, branding and user experience. Getting his start in advertising, he's spent the last 13 years building a foundation in digital & consumer strategy with a focus on enhancing user experiences across the physical & digital worlds. He launched A Good Day in 2014 to marry his passions for paper & user experience, working on a wide range of projects from small business branding & custom wedding invitations to website redesigns & digital transformations for large multinational brands.
CONNECT WITH JORDAN
Website: agooddayinc.com | Instagram: @agooddayinc
Facebook: @agooddayinc | LinkedIn: @jordankentris
Connect with Katie Hunt
Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.
Website: prooftoproduct.com | Instagram: @prooftoproduct
you might also like:
