198 | Pinterest trends & best practices with Kate Ahl, Simple Pin Media

Hey friends! Are you ready to start getting more results from your Pinterest strategy? Then you’ll love this conversation with guest, Kate Ahl. Kate is the owner and CEO of Simple Pin Media, a Pinterest management and marketing agency.

Kate and her team have worked with over 600 Pinterest accounts and consulted with thousands of people about how to best use Pinterest for their business or brand. In this episode, she talks about some of the upcoming trends she’s seeing for Pinterest and how to rethink your Pinterest strategy to inspire and inform pinners.

Kate and I discuss a lot in this episode about the things you need to know about Pinterest including what analytics are important and how to determine when you should outsource your Pinterest strategy.

If after this episode you find yourself wanting to know even more about doing ads on Pinterest, be sure to check out our LABS community. Kate’s colleague at Simple Pin Media, Erin Harding will lead an upcoming training on Pinterest ads for our community very soon!

ON TODAY’S EPISODE:

Mistakes ecommerce businesses make on Pinterest
How to start building traction on Pinterest when starting out
How Pinterest has changed their ecosystem
Why you want pins to be evergreen
How much time you need to invest to get results from Pinterest
Why people have hang ups with Pinterest
Which analytics you need to pay attention to
How you can use UTM codes to track pins that lead to sales
When you should consider outsourcing Pinterest management
The advantages of using Pinterest over other platforms
Trends on Pinterest in 2020 and 2021
What you should know about repurposing Reels and TikToks on Pinterest

Download These Quotables to Save and Share

KEY TAKE AWAYS

“Get your profile super branded towards your products.” - Kate Ahl

“I'm a big believer in less is more when it comes to Pinterest.” - Kate Ahl

“If you put in the formula of great images, keywords and consistency, that's what builds your strategy over the long haul.” - Kate Ahl

“We can do our best to really get people to your front door, but you have to take them from the front door in.” - Kate Ahl

“We’ve got to get our house in order before you start pushing traffic to the door, whether that's through paid advertising or, you know, other avenues that we bring people in.” - Katie Hunt

“Pinterest informs the decision. It's not necessarily the place where people take action.” - Kate Ahl

“Pinterest is such a powerful yet underutilized tool, especially among product based businesses.” - Katie Hunt

RESOURCES

LABS
178 | 7 Ways to Enhance Your Customer Journey with Katie Hunt
Google Analytics
Pinterest Analytics
Simple Pin Collective
Pinterest Keyword Planning Guide

MEET KATE:

Kate Ahl is the owner and CEO of Simple Pin Media, a Pinterest management and marketing company. They help businesses find and convert their person on Pinterest. She also hosts the weekly Simple Pin Podcast teaching people how to market their business on Pinterest. Her company has worked with over 600 Pinterest accounts, consulted thousands of people on how to best use Pinterest, and loves to help see businesses succeed.

CONNECT WITH KATE

Website: simplepinmedia.com | Instagram: @simplepinmedia
Facebook: @simplepinmedia | Pinterest: @simplepinmedia

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct