199 | How to make your website diverse, inclusive & accessible with Myrna Daramy
Hey friends! In 2020, conversations around diversity, inclusion and equity rose to the forefront of conversations around how we’re conducting business. Many entrepreneurs in the online space took time to reassess their company values to include more diverse images and copy while weaving more inclusivity into their brand, marketing and customer experience.
In this episode, I had on Myrna Daramy. Myrna is a friend of mine and a tech-savvy Digital Media Optimization Specialist who came on to talk about what has been missing from this conversation: technology.
She has spent the last year diving into what it means to have diverse, inclusive and accessible technology and how business owners can make their digital home welcoming to all. She shares so much wisdom around digital inclusivity, 3 reasons why you want to make accessibility a priority for your business and simple solutions that you can implement right away.
She will be doing a live training in our LABS community later this year so if you love this conversation and want to hear even more be sure to join us in LABS so you don’t miss out.
ON TODAY’S EPISODE:
Misconceptions about accessible and inclusive websites
What an inclusive website looks like
The risks of not having a diverse, inclusive and accessible website
How your customer experience can improve by having a more diverse, inclusive and accessible website
How she helps online business owners
Downsides to overlay technologies
How sites like Shopify are affected by accessibility overlays
Download These Quotables to Save and Share
KEY TAKE AWAYS
“Having a diverse website means that you are providing imagery or content or context that can apply to a diverse audience.” - Myrna Daramy
“People are all raw now. Any marginalized community is feeling very raw. They're looking to see if a business earns their trust back.” - Myrna Daramy
“What are your values as a business? If you're inclusive, that means that you're thinking of all the things, you're not just having tunnel vision.” - Myrna Daramy
“We do need to be taking a look inward at like how do we want to be perceived? Who do we want to attract?” - Katie Hunt
“I find it valuable to give people options, meet them where they are, in order for them to have the best experience that they want to have.” - Myrna Daramy
“It is so important to establish yourself as a business that stands behind not just moralistically and value wise, becoming more inclusive or being more inclusive, but again meeting people where they are.” - Myrna Daramy
RESOURCES
MEET MYRNA:
Myrna Plaisir Daramy is a tech-savvy Digital Media Optimization Specialist, oftentimes referred to as the “Tech Whisperer” by her clients. Over the last 15 years, she’s educated over 500k professionals and transformed countless small business brands by combining her expertise in digital analytics, technology management, and SEO with a deep understanding of all things creative. Myrna's superpower is that she can easily translate “tech talk” into concepts that make sense to even the most non-technical of business owners. She takes pride in helping her clients peel back the layers of their brand, utilize the latest and greatest technology tools, and return to them an optimized digital footprint that converts better than ever before.
CONNECT WITH MYRNA
Website: myrnadaramy.com | Instagram: @myrnapdaramy
Facebook: @myrnapdaramy | LinkedIn: @myrna-daramy
Connect with Katie Hunt
Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.
Website: prooftoproduct.com | Instagram: @prooftoproduct
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