166 | Connecting with Customers with Kate Murray, Quick Brown Fox Letterpress

Hey friends! As we all continue to navigate through this pandemic it’s important that you continue to connect with your customers and build strong relationships with them.

Something as simple as checking in with your wholesale clients or retail customers can go a long way in making them feel cared for. That’s exactly what today’s guest, Kate Murray of Quick Brown Fox Letterpress has done to make sure she’s supporting her customers.

In this episode, Kate shares her story of how she got started in the printing industry. She talks about how she saved an old letterpress from the scrapyard and spent three months bringing it back to life. Kate and I talk about the various trade shows she’s done and her different revenue streams. She also discusses the biggest challenges she faces within her business and her plans for expanding her product line beyond just stationery.

ON TODAY’S EPISODE:

How Kate got started with Quick Brown Fox Letterpress
Her process for finding her first letterpress
Kate’s experience of doing a kick starter campaign
The restoration process of the letterpress she purchased
How Kate got into wholesale and her first trade show from the beginning
What revenue streams Kate has within her business
Her experiences with doing trade shows
What types of marketing she uses to reach her customers
Why now is the time to check up on and support each other
How she’s built a community for stationery designers
The most challenging part of running and building her business over the last 5 years
What she’s most proud of in her business
What’s next for her business

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KEY TAKE AWAYS

“It was a total disaster and I fell in love with it.” - Kate Murray

“Everything was already prepped for me to do it.” - Kate Murray

“This has been a nice time to get ourselves back to basics and just check in on maybe the pieces we had ignored for a little bit or just loosened the reigns on.” - Katie Hunt

“Trade shows are a big part of my wholesale business.” - Kate Murray

“Marketing-wise I've slowed down a lot, but I do think still trying to maintain these relationships while things are closed down is important.” - Kate Murray

“I do think we truly are all in this together and if we can help support each other through it, then all of us will be stronger in the end.” - Katie Hunt

“We need to connect with one another. We need to be surrounded by people that are where we want to be or are where we once were so that we can all support each other. “ - Katie Hunt

“The hardest part has been how to not grow too fast or make promises that I can't fill.” - Kate Murray

“I'm all for however you make your product, however you're able to make your vision come true, go for it.” - Kate Murray

“You can take the exact same steps and end up in different places.” - Katie Hunt

MEET KATE:

Kate Murray is the founder, printer and designer of Quick Brown Fox Letterpress specializing in letterpress printing and hand crafted paper ephemera. I love bright colors, crazy tight registration, loads of typefaces and a good pun.

Born in outside Virginia Beach, Kate has made her home in Brooklyn, New York for most of her life. After salvaging a printing press on its way to the scrap yard, she started designing her own line and Quick Brown Fox Letterpress was born.

CONNECT WITH KATE

Website: quickbrownfoxletterpress.com | Facebook: @quickbrownfoxletterpress
Instagram: @quickbrownfoxlp

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct