181 | 6 ways to sell physical products with Katie Hunt

Hey friends! Last week I got an email asking, “Do people really make money selling paper products and gift items?” I was floored! Based on the latest stats that I saw, the consumer products industry accounts for more than $635 billion with stationery alone raking in $8 billion.

The answer is an astounding yes. There are so many opportunities in this industry to make a good living and build a profitable and sustainable business. Many independent brands are pulling in over six and seven figures annually.

Hear the 6 ways that people are making money selling their physical products in this episode. I break down each one and give a few thoughts on each strategy and give a little bit of advice on choosing a path to get started.

ON TODAY’S EPISODE:

6 ways people are making money selling physical products
The basics about selling retail
What it means to sell wholesale
Why I don’t typically recommend consignment
What a custom work project looks like
What it means to do a licensing deal
How you can partner with other brands
The path to getting started: choosing the right sales strategy for you

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KEY TAKE AWAYS

“The consumer products industry is a $635 billion industry based on the last stats I saw. Stationery alone was $8 billion; which means there is a lot of money to be made.” - Katie Hunt

“In-person shows are a great time to get customer feedback and see what people are drawn to.” - Katie Hunt

“Custom work can be time intensive working with the clients, but potential to make a lot of money.” - Katie Hunt

“Each licensing agreement is different with regards to how art may be used, when you’ll be paid and payment structure, etc.” - Katie Hunt

“With licensing it is very much a long game.” - Katie Hunt

“Licensing can be a great long term path of income.” - Katie Hunt

“Most companies start out utilizing a mix of these sales strategies and that’s okay!” - Katie Hunt

“Don’t be afraid to test the waters, but don’t try to do it all either.” - Katie Hunt

“It is important to diversify your revenue streams so that you have money coming in from different sources.” - Katie Hunt

“Companies that are most profitable are focused on doing a few things REALLY well.” - Katie Hunt

RESOURCES

Paper Camp
Proof to Product LABS
Thimblepress x Moon & Lola collaboration
Autumn Witt Boyd
The Contract Shop

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct