182 | How She Got 34,000 More Views on Her Website Using Pinterest with Rachel Ngom
Hey friends! I am really excited to be sharing the conversation I had with Rachel Ngom who is a business and lead generation expert. Rachel has a super interesting backstory where she went from being on food stamps with negative $400 in her checking account to running a multiple six-figure online business.
Rachel shared her entrepreneurial journey and what led her to where she is today. She talks about how she increased her web traffic by 34,000 views per month using Pinterest! She also shares her advice on using content to create a strong customer experience and putting yourself into the mind of your audience.
She and I discuss the importance of mindset work and professional development and why this is incredibly important for business growth. You’ll also hear her tips on tools to use in your Pinterest strategy, what challenges she faced within her own business and why she recommends people use Pinterest as a part of their marketing strategy.
ON TODAY’S EPISODE:
What motivated Rachel to start her business
Her entrepreneurial journey of starting in network marketing and learning the business
What Rachel does now to help purpose-driven entrepreneurs get more leads and sales
Why she’s a big believer in following your gut
The process she put in place to get 34,000 views a month to her website form Pinterest
Why your Pinterest strategy is a long game
How to hone in on the types of things your audience is searching for
The conversion rate differences she’s seen on content vs. product pins
How content helps you build that know, like and trust factor
Why niching down can help you hone in on your audience
The challenges Rachel has faced as she’s grown her business
Why Rachel is passionate about incorporating self-development work into her life
Her advice for what to do with your Pinterest strategy for your business
Why she prefers Pinterest to Facebook and Instagram
Share These Quotables on Pinterest
KEY TAKE AWAYS
“It's been the compound effect of doing little things and investing in myself over the years that has really added up.” - Rachel Ngom
“One misconception I hear from people is that I don't think they recognize that Pinterest is a long game. ” - Katie Hunt
“Pinterest is a search engine. It takes time for you to actually start to rank your website, and show up towards the top.” - Rachel Ngom
“Get in the head of your ideal client and figure out what they are searching for. Then you can show up at the top of Pinterest.” - Rachel Ngom
"People typically don't buy the first time they find you, it takes several touches for you to get in front of them, for them to actually buy.” - Rachel Ngom
“You need to add value first.” - Rachel Ngom
“The business only grows as much as the psychology of the business owner. And so it's so important that you're constantly growing and learning how to develop yourself in order to grow the business.” - Rachel Ngom
RESOURCES:
MEET RACHEL:
Rachel Ngom is the host of the She’s Making an Impact Podcast. She is a business and lead-generation expert, helping purpose-driven female entrepreneurs drive more traffic, leads, and sales through Pinterest, blogging, and strategic use of automation.
Rachel went from being on food stamps with negative $400 in her checking account to a multiple-6-figure online business. She now helps others do the same with her signature courses and programs.
Rachel has lived in Kenya, met her husband in Senegal, got married in Morocco, and spent 2 years in France.
CONNECT WITH RACHEL
Website: www.rachelngom.com | Instagram: @shesmakinganimpact
Facebook: @rachelngombiz | Pinterest: @rachelngom
Connect with Katie Hunt
Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.
Website: prooftoproduct.com | Instagram: @prooftoproduct
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