In this episode, I share tips on how to practice self-care during a busy season of life or business.
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During this episode, Dawn Richardson of Flodesk is telling us why email marketing is so important, what data you should be paying attention to, and overlooked opportunities when it comes to email marketing.
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During this episode, best-selling author Seth Godin shares about his latest book, This is Strategy: Make Better Plans. In my conversation with Seth, he shares his motivation for writing this book, the four elements that are critical for an effective strategy, and the importance of identifying and connecting with our smallest viable audience.
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In this episode, I dive into why it’s easier to start a business in 2024 but harder to scale a business. I touch on how different marketing is these days, the differences between finding manufacturing partners now vs in the past, changes in technology, decision fatigue, and more.
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During this episode, Riki Inge of Rikrack shares why she felt like she was starting over when she moved from selling direct to consumer to selling wholesale as well as her experience selling out her embroidery kits on Faire in 3 days.
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During this episode, Instagram expert Brock Johnson shares the emerging platform of Threads and how he's using it for business, how to create share-worthy content, and how to balance content creation with all of the other tasks that you have to do in your business.
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During this episode, Paper Camp coaches answer questions to give listeners advice on how to pitch your products to retailers.
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During this episode, Paper Camp coaches answer questions to give listeners an inside look at what it's like to be in Paper Camp.
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During this episode, Biff Ulm discusses the importance of patience, iteration, and customer feedback in developing successful products. We also discuss how to leverage data and understand buying behaviors.
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During this episode, Brigida Swanson discusses how her business has thrived without the constant scroll. We talked about the positive impact the shift has made on her personal life and how her focused efforts on email newsletters and direct outreach for wholesale have helped her expand.
Read More![359 | Using Personal Interests to Inject Authenticity in Your Business with Kiwi Schloffel [Inside Look at our LABS Program]](https://images.squarespace-cdn.com/content/v1/5c6fe4c07eb88c2f00243613/1724429513084-V7ENKR3G70N370WWLB9D/kiwisquare5.jpg)
During this episode, Kiwi Schloffel touches on a variety of topics, such as the importance of staying true to your brand's identity, how to use personal interest to inject authenticity into your business, and more.
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During this episode, Buyer Sally Diguette shares about the buying process and schedule for Anthropologie. We talk specifically about the timelines that she's working with for both exclusive products as well as ready made products. And she offers advice for how to get your products in front of key account buyers.
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During this episode, Nellys Siria shares how her dream store originally told her no, but eventually came back to purchase her gorgeous earrings.
She also shares how she was on the verge of burnout, but pushed pause to reset how she was running her business.
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In this episode, I walk you through the step-by-step instructions on how to audit your product line, including how to collect the data and what data to collect, analysis and what to look for, as well as how to apply what you're learning from the data to your business moving forward.
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During this episode, Keli Faw shares the challenges retailers face, from managing seasonal returns to making strategic buying decisions. We discuss the impacts of online platforms like Faire and Amazon on the wholesale markets and why there needs to be transparency and strong communication between buyers, reps, and brands.
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During this episode, Kristin Fisher and I discuss the essentials of optimizing your Faire shop, including how to avoid common mistakes that other brands are making, maintain strong buyer relationships, and stay ahead of your competitors with effective pricing.
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During this episode, Rachel shares how she tripled her revenue by focusing on selling wholesale, strengthening her systems, and building the infrastructure of her business. Plus, Rachel reflects on the challenges of relocating her business, the impact of her art on emotional expression, and her exciting plans for the future, including a 10-year anniversary collection.
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During this episode, we're talking with Janine Kwoh and she shares how a key account ordered 4,300 hand-painted cards and how that pushed her to retire and rethink her entire product line. She talks about her decision-making process, how she prepared for the changes, and how she communicated these product changes to her customers.
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During this episode, we're talking with Tammie Bennett about normalizing the hard stuff and taking responsibility for our business decisions. We talk about not relying on platforms or algorithms or other people's opinions to drive our business decisions.
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A wholesale catalog’s purpose is to sell your products, tell your story, and build a relationship with a buyer when you can’t be there with them in person. The goal of your wholesale catalog is to sell your products, and it’s important to build your catalog with your retailer in mind. In this podcast episode, I’m going to go through five quick tips for creating an effective wholesale catalog.
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