In this episode, Katie Hunt celebrates 400 episodes of the Proof to Product podcast by sharing her favorite part of the podcast recording process, advice she'd give to herself when she was just starting out, the real cost of running this podcast, and also the Proof to Product business as a whole, examples of times when she felt stuck in business and what she did about it and so much more.
Read MoreIn this episode, Paper Camp alumni share details of their brand, how many stores they are wholesaling with, what has been challenging about growing wholesale, and more.
Read MoreIn this episode, wholesale expert Katie Hunt shares how product-based business owners can know if they are ready to exhibit at a wholesale trade show.
Read MoreIn this episode, Katie Hunt interviews Pat Flynn about his latest book, Lean Learning, How to Achieve More by Learning Less. The book is all about cutting through the noise, taking action faster, and building real momentum, especially if you're feeling overwhelmed by everything that you think you “should be” learning or doing.
Read MoreIn this episode, Katie Hunt interviews Skye Waterson she breaks down common challenges that people with ADHD have, things like issues with focus and task initiation, prioritization, and burnout.
She explains how she uses neuroscience-backed systems to move her clients from feeling overwhelmed and scattered to feeling focused and empowered.
Read MoreDuring this episode, Jessica Totillo Coster and I analyze the State of the Product Industry survey data. We cover how product-based businesses are making money in their businesses, including the percentages of those that are selling wholesale vs retail vs licensing. We talk about how many revenue streams product business owners have, their gross revenue versus net revenue, what people are actually paying themselves, and the importance of paying yourself.
Read MoreDuring this episode, Jessica Totillo Coster and I analyze the State of the Product Industry survey data. We discuss the correlation between having a large number of skews to overall sales revenue, the shocking statistics of business owners who don't have their own website, Jessica's thoughts on how product based business owners are using or not using email marketing as part of their overall marketing strategy, and also why it's important to have your own email list, which email marketing platforms are best for product sellers.
Read MoreIn this episode, Katie Hunt shares 10 opportunities that she sees for product business owners in 2025.
Read MoreIn this episode, Katie Hunt interviews Melodie van der Baan of Max Retail. Melodie shares how Max Retail integrates seamlessly with popular sales platforms like Shopify, Square, and Lightspeed, and the innovative ways that it gives new life to seasonal or aged inventory through a vast network of ecommerce channels.
Read MoreIn this episode, Katie Hunt interviews Emily Ley of Simplified® on how she is navigating massive shifts in business in things like the global supply chain, rising costs, and now Trump’s 2025 tariffs.
Read MoreIn this episode, wholesale expert Katie Hunt shares strategies on how to communicate price increases to your retail and wholesale customers.
Read MoreDuring this episode, Zeba Parkar and I discuss her approach to finding funding for her business and different loan options that she looked at, including Shopify Capital, and lines of credit options.
Read MoreIn this episode, wholesale expert Katie Hunt shares advice on how to align your product release cycles with wholesale buying seasons.
Read MoreDuring this episode, Pinterest expert Heather Farris shares about how to use the Pinterest trends tool, which helps you determine which keywords are and are not popular on the platform. We talk about missed opportunities that e-commerce brands make when it comes to Pinterest, how much time you should allocate to Pinterest marketing, and also how AI is affecting how people use Pinterest and so much more.
Read MoreDuring this episode, Gloria Chou of Gloria Chou PR shares how to write a compelling pitch to the media, how to pitch and find gift guides that happen year-round, how to find the right journalist to pitch, and so much more.
Read MoreDuring this episode, Sarah Hart of Simply Curated shares the origins of her candle and home fragrance business, including the pivotal moments and challenges that she faced along the way. She provides insight into the nuances of the candle industry and the unique hurdles that it presents, like seasonal fluctuations in demand and the importance of in-person customer experiences.
Read MoreIn this episode, past Paper Camp alumni share their experiences in participating in our wholesale program, Paper Camp, and how it has changed their business for the better.
Read MoreIn this episode, Alex Gagné of Chez Gagné talks about her wholesale growth, product expansion, and she speaks candidly about the challenges and successes she's faced along the way.
Read MoreIn this episode, I'm answering the top questions that we get asked about our wholesale program Paper Camp to help you decide if it's the right fit for you.
Read MoreDuring this episode, Jodi Kostelnik talks about her experience in opening up an airport store in Washington, DC, including how that opportunity came to be and how she has a unique ownership interest.
We talked about the highs and lows of hiring team members and letting go of control and how difficult that is, and Jodi shares how her products ended up being featured on the show, The View. Her team rallied together to ship out thousands of products after that feature, and a spoiler alert here, she met the contacts from The View at a trade show.
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