In this episode, wholesale expert Katie Hunt shares advice on how to align your product release cycles with wholesale buying seasons.
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During this episode, Pinterest expert Heather Farris shares about how to use the Pinterest trends tool, which helps you determine which keywords are and are not popular on the platform. We talk about missed opportunities that e-commerce brands make when it comes to Pinterest, how much time you should allocate to Pinterest marketing, and also how AI is affecting how people use Pinterest and so much more.
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During this episode, Gloria Chou of Gloria Chou PR shares how to write a compelling pitch to the media, how to pitch and find gift guides that happen year-round, how to find the right journalist to pitch, and so much more.
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During this episode, Sarah Hart of Simply Curated shares the origins of her candle and home fragrance business, including the pivotal moments and challenges that she faced along the way. She provides insight into the nuances of the candle industry and the unique hurdles that it presents, like seasonal fluctuations in demand and the importance of in-person customer experiences.
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In this episode, past Paper Camp alumni share their experiences in participating in our wholesale program, Paper Camp, and how it has changed their business for the better.
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In this episode, Alex Gagné of Chez Gagné talks about her wholesale growth, product expansion, and she speaks candidly about the challenges and successes she's faced along the way.
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In this episode, I'm answering the top questions that we get asked about our wholesale program Paper Camp to help you decide if it's the right fit for you.
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During this episode, Jodi Kostelnik talks about her experience in opening up an airport store in Washington, DC, including how that opportunity came to be and how she has a unique ownership interest.
We talked about the highs and lows of hiring team members and letting go of control and how difficult that is, and Jodi shares how her products ended up being featured on the show, The View. Her team rallied together to ship out thousands of products after that feature, and a spoiler alert here, she met the contacts from The View at a trade show.
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During this episode, Bonnie Christine shares how making residual income through art licensing, how it can be lengthy, but also rewarding process, and also a great way to make extra income for your business. We also talk about the importance of being proactive, how to handle rejection as a creative, and a breakdown of how creatives can use an art agent. We'll also cover the benefits of in-house sales team and the evolving impact of AI on art and business.
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During this episode, Arianne Foulks of Aeolidia shares her thoughts on creating a great customer experience, how to best communicate with our customers, the importance of data utilization, and the rise of personalized shopping experiences. We also delve into practical tips on segmenting communication, managing marketing workload, and the benefits of live shopping events.
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During this episode, Ashley Sutton talks about her experience participating in the Target Accelerator program, and we talk about how she's been utilizing grants for her business, including how she got started applying for grants, what she looks for, and how these grants have benefited her business. She also shares resources in case you want to get started applying for grants for your business.
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During this episode, Amy Loewenberg and I talk about how NY NOW is innovating the trade show experience. We discuss everything from adapting trade shows to post-pandemic buying trends to the importance of sustainability, and the emerging focus on multi-sensory shopping experiences based on customer psychology.
Read More![372 | Opening a Retail Store in the Portland International Airport with Victoria Venturi, Paper Epiphanies [Part 2]](https://images.squarespace-cdn.com/content/v1/5c6fe4c07eb88c2f00243613/1732740481778-Y6FIF4OG3DRI4I0406U1/Venturi+Headshot+1.jpg)
During this episode, Victoria Venturi of Paper Epiphanies shares about the process of opening her store in the Portland International Airport.
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During this episode, Victoria Venturi of Paper Epiphanies shares how she moved from being a business that was driven 90% by wholesale revenue to a business driven by 90% retail revenue, and now how she's navigating her way back to finding that balance.
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During this episode, Kelly Bristol of Just Got 2 Have It about the ever-evolving retail landscape, the importance of strategic planning, shifts in buying patterns, and the continued need for community over competition within the industry.
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In this episode, I share tips on how to practice self-care during a busy season of life or business.
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During this episode, Dawn Richardson of Flodesk is telling us why email marketing is so important, what data you should be paying attention to, and overlooked opportunities when it comes to email marketing.
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During this episode, best-selling author Seth Godin shares about his latest book, This is Strategy: Make Better Plans. In my conversation with Seth, he shares his motivation for writing this book, the four elements that are critical for an effective strategy, and the importance of identifying and connecting with our smallest viable audience.
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In this episode, I dive into why it’s easier to start a business in 2024 but harder to scale a business. I touch on how different marketing is these days, the differences between finding manufacturing partners now vs in the past, changes in technology, decision fatigue, and more.
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During this episode, Riki Inge of Rikrack shares why she felt like she was starting over when she moved from selling direct to consumer to selling wholesale as well as her experience selling out her embroidery kits on Faire in 3 days.
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