464 | How to Grow Repeat Customers Instead of Always Chasing New Ones with Elizabeth Rees, Chasing Paper

How do you decide what to make next, what to cut, and where to put your limited time and money? For Elizabeth Rees, founder of Chasing Paper, the answer has come from her customers for nearly 13 years.  In this week’s podcast episode, she shares how customer feedback shaped her product format, her materials, her wholesale approach, and her newest line, and why she checks every instinct against the data before acting on it.

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461 | How to Use Faire Without Paying Commission on Every Order with Katie Hunt

I've been having a lot of conversations lately about Faire. Some of you love the platform. Some of you hate it. And a lot of you are somewhere in the middle, trying to figure out your next move. In this episode, I’m walking you through what Faire does well, the two very different ways brands use the platform, and the four things our Paper Camp alumni do to keep more of their money in their pockets.

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460 | Building a Cohesive Product Line with Amita Nair, Amicreative

When you're deciding which products to add to your line, you probably think about sales data first. But that's only part of the story.

Amita Nair has built Amicreative into a cohesive, intentional brand by making product decisions from four angles: financial performance, design aesthetic, what customers actually want, and whether the product fits her brand voice.

In this episode, she walks through how she's learned to say no to products that make business sense but don't fit her story—and why that clarity matters.

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459 | What Happens When You Build a Successful Business You No Longer Want to Run with Lisa Congdon

This week’s podcast episode features  someone I've admired for a long time— artist, author, illustrator, and creative entrepreneur Lisa Congdon. Lisa has been building businesses around her art for nearly 20 years, and in this conversation we talk about something that I think a lot of established brand owners will relate to, and that's what happens when you've built a successful business but you realize it's no longer the business you want to run. 

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458 | How to Build Multiple Revenue Streams in a Product Business with Melissa Hyatt

This week’s podcast episode features one of my Advisory Board clients Melissa Hyatt, who is an artist and surface pattern designer. Melissa shares how her career evolved from the corporate design world to entrepreneurship, why she intentionally built multiple revenue streams in her business, and how one unexpected setback became kind of the catalyst for creating a business that's more resilient and also more fulfilling for her. 

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451 | Listening to Customers Without Letting Every Opinion Dictate your Direction with Kirstie Lee, A Jar of Pickles

This week’s podcast episode features Kirstie Lee from A Jar of Pickles. We talk about everything from balancing a corporate career while building a product brand to hiring your first employee, expanding into wholesale, building a devoted direct-to-consumer audience, and why treating your business like one big experiment has opened doors to opportunities that Kirstie never even planned for. 

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450 | When Your Business Outgrows Its Space: Navigating Storage & Warehouse Options with Samantha Rubenstein, WareSpace & Jodi Kostelnik, The Neighborgoods

This week’s conversation is for anyone who has ever looked around their home, their studio, or their storage unit and thought: “we officially have too much inventory and we are running out of space.” We're talking about what happens when your business starts to outgrow your space and how to know when it might be time to make a move. 

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447 | Embracing Change in Business & What It’s Like to Close Your Retail Shop with Audrey Woollen, Urbanic

This week I'm sitting down with returning guest Audrey Woollen of Urbanic and we're talking about navigating a huge business transition.  About a year ago, Audrey decided to close her retail shop and we'll talk about that today. Audrey opens up about the difficult decision it was to close after being open for nearly two decades. 

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