In this episode, past Paper Camp alumni share their experiences in participating in our wholesale program, Paper Camp, and how it has changed their business for the better.
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This episode I am joined by Paper Camp alum Andrew Fegler, the founder of That's So Andrew.
He discusses everything from the nuances of authentic allyship to making intentional decisions about suppliers and partnerships. Plus, with over 25 trade shows under his belt, Andrew gives us an insider look at the regional vibes, buyer dynamics at these major wholesale events, talking through lessons he's learned, financial strategies, and the impact of human connection in business.
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This episode is an excerpt from our coaching call in Paper Camp that was centered on exhibiting at trade shows. I asked Paper Camp alums Karen Sawyer-Meehan of Pier Six Press and Alyson O’Connor of Rust Belt Love to come and share their experiences with the 47th round of Paper Camp.
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During this episode, we’re chatting with Lib Ramos and Jessie Tyree Jenness about craft shows and digging into what organizers are actually looking for when you apply for these shows, how exhibitors can decide if a show is worth it, and how to also measure ROI following a show.
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During this episode, content strategist Kaila Uli shares about the role that organic content should realistically play in your overall marketing strategy, the difference between content that simply gets views and content that actually converts to sales.
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This episode I am joined by Ilana Griffo and Katie Johnson, the founders of Goodtype and the authors of the new book Follow Your Art. Ilana and Katie share their story behind the new book and the deeper message at the heart of it— that building a creative career isn't just about making art. It's about learning to trust yourself and your perspective as an artist.
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During this episode, Pinterest expert Heather Farris shares the latest AI-driven tools and features that are available for e-commerce brands to use to grow their business. You'll hear practical advice on getting started with Pinterest, optimizing your product listings, tapping into trends, and using the platform in a way that actually supports your sales.
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During this episode, Angie Chua of bobo designs shares what it was really like growing her business, the missteps, the hiring decisions, the moments of doubt that we all kind of face, and also the shifts that helped her step into true leadership. She also opened up about her commitment to supporting artists from marginalized communities and how she navigates the seasonality of retail in Palm Springs.
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During this episode, I share a case study with Paper Camp alum Ashleigh Evans of InBooze.
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During this episode, I share a case study with Paper Camp alum Brianna Reagan of Brianna Reagan Creates.
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During this episode, I share a case study with Paper Camp alum Taylor Carroll of The Stray Shop.
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During this episode, I share a case study with Paper Camp alum Zeba Parkar of Treleaf.
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During this episode, Paper Camp alum Lesa Muehlstein from Birdie Mae Designs shares how after Paper Camp she got her products into 200 stores, how to balance how much inventory to order when space and cash flow are constraints, and what sales data she tracks and how she uses that data to make decisions in her business.
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During this episode, Paper Camp alum Kate Murray of Quick Brown Fox Letterpress. Kate shares the importance of playing the long game in wholesale, how she balances wholesale and retail operations, and the innovative ways that she's nurturing relationships with both key accounts and independent retailers.
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During this episode, Angie Chua of bobo designs shares her experience with Amazon adding her products to their Amazon Buy for Me platform without her consent and the steps she’s taken to protect her products and brand.
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During this episode, Paper Camp alum Isabella Montano Ghazarians, the founder of Isabella MG and I talk about building products that resonate across cultures, managing a remote team, and the opportunities that have helped bring Isabella's work into big box retailers like Target and HomeGoods.
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During this episode, Paper Camp alum Stephanie Clarke of Dahlia Press and Chloe Clarke Paper discusses where she's at now, including the complexities of running two sister businesses. We talk about the importance of building relationships in wholesale and custom work and the realities of juggling multiple business models including, a brick-and-mortar storefront, online sales, wholesale partnerships with big box accounts, and independent retailers.
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During this episode, Jen Palacio of Tiny Turns Paperie some of the hardships that shop owners have been facing during 2025: everything from operational curveballs to tariffs, unpredictable buying patterns, last-minute shopping from buyers, and other things that have impacted the way they do business.
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In this episode, wholesale expert Katie Hunt shares a case study featuring Athletic Brewing and how they doubled their D2C subscription sales in 2025 and how other product business owners can apply the same principles to their own business.
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During this episode, Mary Beth Storjohann of Allora Wealth shares actionable financial steps that you should be taking before the end of the year. These are things that can save you money come tax time and also support your long-term financial health.
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