385 | How E-Commerce Brands Are Using Pinterest Trends To Get More Sales with Heather Farris, Heather Farris Co
It's been a minute since we've talked about Pinterest marketing here on the podcast, so I thought it was time that we revisit this topic.
A lot has changed over the years with Pinterest, especially given the explosion of AI. So this week, Heather Farris is joining me on the podcast. She runs a Pinterest agency and education company. Heather has helped hundreds of creators on Pinterest grow their traffic and sales through both organic and paid Pinterest ads.
During the episode, we talk about how to use the Pinterest trends tool, which helps you determine which keywords are and are not popular on the platform. We talk about missed opportunities that e-commerce brands make when it comes to Pinterest, how much time you should allocate to Pinterest marketing, and also how AI is affecting how people use Pinterest and so much more.
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Quick Links
Here is a quick recap of links to other helpful blogs and podcasts shared in this post.
MEET HEATHER
Heather is an accountant and bookkeeper turned blogger and Pinterest marketer. Since 2016, she has helped hundreds of creators on Pinterest to grow their traffic and sales through both organic and paid Pinterest ads. She regularly helps creators make sense of how to spend their time and money to grow their businesses on and off of Pinterest.
CONNECT WITH HEATHER
WEBSITE: https://heatherfarris.com | INSTAGRAM: @heatherfarrisco_ | TIKTOK: @heatherfarrisco | PINTEREST: heatherfarrisco/_created | YOUTUBE: https://www.youtube.com/channel/UC2E4tXgSUeD5S9W6fGPoTsA
Connect with Katie Hunt
Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.
Website: prooftoproduct.com | Instagram: @prooftoproduct
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