7 Strategies for Effective Trade Show Visual Merchandising
Image via Manny Stone Decorators
Our friends at Manny Stone Decorators have been helping exhibitors maximize their trade show appearance for decades and today they are sharing 7 strategies to enhance visual merchandising in your trade show booth! This post was originally published on their blog here and is being republished with permission!
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A great first impression is vital in the world of trade show exhibiting. Manny Stone Decorators will help your merchandise get buyers’ attention and generate greater sales.
Visual Merchandising, by definition, is the creation and projection of an attractive, exciting, practical sales
environment, whereby the proper presentation of merchandise within that environment acts as your most important selling tool … the silent salesperson. It is a marketing practice that uses floor plans / booth layouts, themed color, lighting, graphics, display props, technology, and other elements to attract customer attention. Its goal is to use the available trade show floor space to generate more sales.
In these days of rapidly rising advertising costs, the importance of Visual Merchandising is quickly intensifying. Advertising impact has a relatively short duration, while proper Visual Merchandising, creating drama and excitement in any trade show booth or sales environment, can play a major role in enticing customers to shop and buy from you on a continual basis.
Manny Stone Decorators has a solution at your price point, from custom built-to-rent hard wall booths, to foam core / flame-resistant foam board. Our trade show booths feature color graphics, white masonite flooring and interlocking foam floors. We really offer your trade show booth that TLC – including tables, lights, and chairs – that you are looking for. These options will really make your trade show booth stand out and get noticed.
7 strategies for strong visual merchandising in your trade show booth:
1. Product Location Matters
Highlight import merchandise front and center so buyers can “feel it, taste it, smell it.”
2. Give it Some Space
Sufficient space should be allocated to display merchandise at its best.
3. Light It Up
Each lighting fixture used will enhance the merchandise being featured.
4. “SIGN” Me Up
Your logo and URL address must identify with your brand. Buyers will know you mean BUSINESS and are here to stay!
5. Tell Your Story
Utilize graphics, props and accessories to provide maximum merchandise projection and impact.
6. Color Me Happy
Display merchandise by color: from left to right, light to dark.
7. Style and Class
Proper styling and colorization turn a dull presentation into an exciting and highly fashionable presentation.
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Manny Stone Decorators is a family owned business offering three generations of trade show and visual merchandising expertise. We create and supervise the design, installation, and dismantling of both custom made and generically formatted tradeshow booth either leased or sold constructed of a variety of materials in different styles, shapes and sizes. As the official Emerald Expo supplier of flame resistant foam board, we offer white foam board, color coated foam board in any Pantone color, and foam board with graphics. MANNYSTONE.COM
Connect with Katie Hunt
Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.
Website: prooftoproduct.com | Instagram: @prooftoproduct
