10 Best Podcasts for Product-Based Businesses
As a creative entrepreneur that makes and sells physical products, you know that the industry is constantly evolving. Every day we learn about new sales strategies, marketing tactics, manufacturing options and inventory management tools. It’s exciting! But, its also super important that you lean on and listen to trusted sources that understand what it takes to grow a product-based business!
We’ve rounded up 10 of the best podcasts for product-based business owners, in no particular order, for you to download, subscribe and learn from. These resources will help you stay up to date with what is going on in the product world. Feel free to add your favorites in the comments!
Best Podcasts for Small Product-Based Businesses
eCommerce Badassery
Host: Jessica Totillo Coster
Jessica brings 20+ years of experience working in the retail world as well as running a 7-figure eCommerce business. Her podcast specializes in helping product based business owners get more traffic to your eCommerce shop through email marketing, SEO, social media and paid advertising.
Jessica mixes solo episodes with interviews with product-based business owners, service providers and strategists. Katie & Jessica chatted about how to wholesale your products on this episode.
The Shine ONline podcast
Host: Natasha Samuel
The Shine Online podcast features no-fluff business advice, mental health and actionable strategies for growing your product-based business. Natasha is well known for her social media strategies and teaches people how to make the most of their limited time online.
Natasha shared strategies for repurposing video content on the Proof to Product podcast. She also taught our LABS community of product-based business owners how to batch Instagram content.
Proof to Product Podcast
Host: Katie Hunt
Proof to Product is one of the top-rated podcasts for product-based business owners. Through her interviews and solo episodes, Katie shares concrete strategies, creative solutions, and innovative resources to help you scale your product-based business.
Katie has helped thousands of creative business owners get their products on the shelves of shops big and small. If you want to expand your wholesale sales & marketing, this is the podcast for you.
Product Powerhouse
Host: Erin Alexander
The Product Powerhouse podcast is a weekly podcast for product-based business owners needing help building and growing their online shop. Erin is a Shopify expert who focuses on teaching brands about e-commerce marketing, website platforms, web design, and all things Shopify.
If you're ready to strengthen your e-commerce shop, enhance your online sales and maximize your profit margins, this is the podcast for you.
The Product Boss Podcast
Hosts: Minna Khounlo & Jacqueline Snyder
With new episodes airing twice a week, Minna and Jacqueline focus on helping you take your physical product sales to the next level so you can start living your dream life. Episodes focus on actionable take-aways to grow your online sales platforms, traffic and ultimately your revenue. The Product Boss Podcast has been featured in Forbes, NBC News, Yahoo! Finance, and more.
Listen in here as Katie, Minna and Jacqueline chat about wholesale trade shows.
Simple Pin Podcast
Host: Kate Ahl
If you are looking to sell your product via Pinterest, then the Simple Pin Podcast is who to tune into! Pinterest is a wonderful tool to sell your products but trying to figure out where to start, what actually works, and what doesn’t takes a lot of time.
Kate Ahl’s mission is to dispel all the Pinterest myths and hacks that attempt to “game” the system. Kate puts out weekly episodes with the most up-to-date Pinterest information. She interviews guests who are using Pinterest in creative ways to drive traffic to their website and grow their revenue.
Side hustle pro
Host: Nicaila Matthews Okome
The Side Hustle Pro podcast is full of interviews (over 300 episodes!) geared toward spotlighting black women entrepreneurs who have scaled their business from a side hustle to a profitable business.
Her podcast episodes include actionable steps that you can implement into your business immediately. Nicaila has been featured on the Today Show, Yahoo Finance, CNBC, Mashable, and more!
She Makes
Host: Katy Sensenig Schilthuis & Taylor Mitchell
We all know isolating entrepreneurship can be. Many of us spend the majority of our days working alone in our homes. The She Makes podcast is like having a biz bestie in your office working right alongside you!
She Makes is a podcast for female entrepreneurs and includes stories, hot topics from the business world, and tips and tools needed for running a small business. Katy also tackles topics like mental health, imposter syndrome, and self-care.
shopify masters podcast
Host: Shuang Esther Shan & Adam Levinter
Dozens of members inside or our Paper Camp and LABS communities have built their websites on Shopify. This podcast seeks to support founders of businesses creating change through commerce.
Each week, Shopify Masters hosts a founder to talk about their business, share the lessons they’ve learned, and offer helpful resources.
The Product entrepreneur podcast
Host: Maureen Mwangi
The Product Entrepreneur podcast teachers product-based entrepreneurs how to master the strategies needed to scale their businesses into household names.
Maureen is a Brand Growth Strategist that helps you understand production, brand strategy, packaging design, marketing and more.
Check out her episode on the Proof to Product podcast talking about marketing data points to focus on.
How to Grow Your Small Product-Based Business
We weren’t meant to build our product-based businesses alone! If you’re looking to get coaching, educational resources and the collaborative community you deserve join us inside of Proof to Product LABS
LABS is a 12-month group coaching program designed to help you strengthen your sales, enhance your marketing, improve your product line and streamline your business operations.
