191 | Why Your Email List Is More Important Than Any Social Media Platform with Meera Kothand

Hey friends! Are you utilizing your email list to its full potential? If you aren’t there yet then you’re definitely going to want to tune into this episode with Meera Kothand, email marketing specialist and three-time Amazon best-selling author.

This topic is so near and dear to my heart because email marketing is such a powerful tool yet it’s so underutilized by independent brands that sell physical products.

In this episode, Meera and I dig into why your email list is the most valuable platform you have (yes, even more powerful than your favorite social platforms). She talks about how to build your email list with creative lead magnets and strategies for nurturing your audience through a welcome sequence and ongoing, consistent emails.

We also break down some key pointers on how you can get comfortable with selling to your email list so you’ll want to stick around to the end to make sure you hear her advice on this!

ON TODAY’S EPISODE:

How Meera got started in the digital marketing space
Why product-based business owners should prioritize growing and nurturing their email list
How to intrigue people to opt-in to your email list
What to include in a welcome email sequence
Lead magnet ideas for product-based business owners
Why you should incorporate storytelling and get creative
How to get more comfortable with the selling process via email marketing

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KEY TAKE AWAYS

“Email marketing pays off.” - Meera Kothand

“Some kind of a resource that gives them an invitation to join your email list.” - Meera Kothand

“Get creative. It doesn't have to be a discount code.” - Katie Hunt

“If somebody wants your product, they're going to buy it, and they're going to buy it even if they don't have a discount code from your email list.” - Katie Hunt

“Educating is the new selling.” - Meera Kothand

“Whatever they signed up for, that lead magnet, the sequence that you're sending them to, it has to be very closely aligned with that.” - Meera Kothand

“You cannot please everyone, and people need to know you're in business.” - Meera Kothand

“Just because they say no now, and they don't buy, doesn't mean that it's a no forever.” - Meera Kothand

“You have to get used to the new reality and the new selling in that there's no straight line. Nothing is linear. It's extremely messy. You just have to brace yourself for that.” - Meera Kothand

RESOURCES

LABS
300 Email Marketing Tips
The One Hours Content Plan
Your First 100

MEET MEERA:

Meera is an email marketing specialist and 3X Amazon Best-selling Author of the book The One Hour Content Plan, Your First 100 and But, I’m not an Expert. She is also the founder of MeeraKothand.Com, an award winning site listed as the Top 100 sites for solopreneurs in 2017, 2018 and 2020. Her speciality: Making powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success and several other sites. She believes that everyone has to define what their own version of success is, not what someone outlines for you. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her 7-year old daughter.

CONNECT WITH MEERA

Website: www.meerakothand.com | Facebook: @meerakothand.com

Twitter: @meerakothand | Pinterest: @meerakothand

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct