196 | When should you outsource social media with Andréa Jones, OnlineDrea

Hey friends! How are you feeling about social media these days? Is it lighting you up? Does it leave you feeling heavy? I personally have been on both sides of the pendulum and thought my guest in this episode would be perfect to help you determine if it’s time to outsource social.

I had Andréa Jones of OnlineDrea to walk us through everything we need to know. She explains the pros and cons of hiring a social media agency versus hiring a VA or freelance social strategist. We chat about what you need to know before you hire and how she tests potential hires with paid projects!

We covered a LOT in this episode so you’ll want a pen and paper handy to jot down some notes and if you’re wanting even more from Andréa, I have great news - she’s doing a private live training inside our Labs community. She’ll be doing this training in April so if you want to get your questions answered directly from Andréa, be sure to check that out!

ON TODAY’S EPISODE:

The biggest mistakes ecommerce brands make on social media
Signs it might be time to outsource your social media
The pros and cons of hiring an agency vs. a freelancer
Her advice on giving up control when you delegate social media
What things you should have in place before outsourcing
How her agency helps clients formulate KPIs
How to make your hiring knowledgeable people
What a test project looks like when hiring someone for a role
Her onboarding process and how she gets to know clients and their brands
How she reels in clients who have gone rogue

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KEY TAKE AWAYS

“As a brand, it's important to go back to your roots and make sure you highlight the brand story.” - Andréa Jones

“I am a big proponent of repurposing content so that anything you're putting on social is also going in your emails, it's going in your product descriptions, it's going in all the places.” - Katie Hunt

“If it's something that is that has a visceral reaction for you, it's time to outsource it.”- Andréa Jones

“We can hire people in our business to do things. But we also don't want to become a bottleneck in having those people do their job either.” - Katie Hunt

“You should have an understanding already how social media plays a role in your business.” - Andréa Jones

RESOURCES

How to See All Your Social Media Analytics in One Place
Onlinedrea.com
Social Media Success Framework Free Course
LABS

MEET ANDRÉA:

Andréa Jones is fiercely committed to helping businesses and podcasters build profitable online communities through simple social media solutions. She's the host of the Savvy Social Podcast, creator of the Savvy Social School, and named one of Social Report's top marketers to follow.

CONNECT WITH ANDRÉA

Website: onlinedrea.com | Instagram: @OnlineDrea | Facebook: @OnlineDrea
YouTube: @OnlineDrea | Twitter: @@OnlineDrea

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct