204 | Marketing Data Points We Should Focus On with Maureen Mwangi, Startward Consulting

Have you ever taken a look at bigger brands or household products and considered, how can I implement what they’re doing in my own business?

In this episode, I was joined by brand growth strategist and founder of Startward Consulting, Maureen Mwangi. She shares how big brands are humanizing their marketing and what data points we should (and shouldn’t) be paying attention to. Spoiler alert: you can stop worrying about the number of followers you have on Instagram.

Maureen and I also chat about tech tools to use for measuring the ROI on your marketing, how you can leverage data and her tips on optimizing your brand!

ON TODAY’S EPISODE:

What bigger brands are doing that smaller brands should pay attention to
Why big brands are “humanizing” their marketing efforts
Data you should be tracking and how you can leverage that in your marketing strategy
Why you need to be ruthless when looking at your numbers and data
What data points seasoned business owners should look at
How to leverage data for positive change in your business
Tech tools you can use to see the ROI from marketing activities
What data you shouldn’t care about tracking
Maureen’s tip on optimizing your brand
How to get comfortable with integrating data into decision making

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KEY TAKE AWAYS

“The number one thing that the bigger brands are doing is they're really becoming the voice of the customer, understanding their customer in and out, understanding their lifestyle, understanding what motivates them, and really looking at the future trends in each space .” - Maureen Mwangi

“We need to start making real and authentic products that our customers resonate with.” - Maureen Mwangi

“The fewer products you have, the easier it is for you to scale.” - Maureen Mwangi

“You are pricing the value of the product. You're not actually pricing the actual product.” - Maureen Mwangi

“Have the mindset of, I am providing value with this product and I am bringing joy to someone's life. I am making their lives easier. The benefits, the values, all of those things tie into your pricing .” - Katie Hunt

“The number one thing that helps businesses grow is being available through distribution and being in many places so that people can find you.” - Maureen Mwangi

“Entrepreneurship is math. It's not complicated. You just need to look at what has worked in the past and how can I amplify and duplicate those efforts.” - Maureen Mwangi

“Data is what's going to help you scale. And it's very simple.” - Maureen Mwangi

“Looking at the data gives you options.” - Katie Hunt

RESOURCES

LABS
Is Wholesale Right for You?
Google Analytics
Product Profit Lab
Big Brand Academy
Product Entrepreneurs Who Scale Facebook Group

MEET MAUREEN:

Maureen is the brand growth strategist behind some of America’s most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names. Maureen’s zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth. Her non-profit organization Taji Foundation supports boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth.

CONNECT WITH MAUREEN

Website: startwardconsulting.com | Instagram: @maureenmwangiofficial | Facebook: @startwardconsulting

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct