262 | Creating a Marketing Strategy Based on Your Personality Type with Brit Kolo, Marketing Personalities
Have you considered building a marketing strategy based on your personality type? If you’ve found that you don’t enjoy the marketing you’re doing in your business, you’re struggling to manage it, or you don’t think it is working for you, it could be that it does not fit your personality! Brit Kolo of Marketing Personalities has taken the 16 Myers-Briggs personality types and developed marketing plans that align with each. In today’s episode, she joins us to share how you can remove the pressure that comes with marketing and build a marketing strategy that matches your personality, which ultimately feels more natural and delivers more results.
Today’s episode is brought to you by my free Email Marketing For Product Makers Guide, where you’ll learn how to map out 12 months of emails in under an hour and learn more about strategies for wholesale and direct to consumer audiences!
Finding Your Personality Type
Your personality type can say a lot about you, how you operate, and what you’re comfortable with—as a creator and business owner, it can also impact your brand. Your personality type is determined based on your behaviors, perception, and judgment, which can be found through a series of questions! You can take an online quiz like Myers-Briggs or 16 Personalities to find out which of the 16 personality types you have.
Brit Kolo of Marketing Personalities has found so much power in utilizing the personality types of business owners, that she’s created an entire business around teaching entrepreneurs how to build a marketing plan that matches their personality type. Now, as you get started in finding out your personality type and building a marketing plan to match it, please note that there are billions of people in the world that we’re trying to assign inside of these 16 personality types—this is not a perfect science and you may find some overlap in potential results.
Building a Marketing Plan Based on Your Personality Type
At Marketing Personalities, Brit and her team have created individual marketing plans for each of the 16 personality types. Once you’ve determined your personality type, you can head to their website and select the corresponding personality type, which will generate your results! In these results, you’ll understand what your best marketing strategy should include that's going to feel good for you, as a business owner, to put into practice. This includes not only the best, but also the worst options of marketing strategies, because there are going to be things you won’t enjoy doing based on your personality.
The marketing strategies that they’ve outlined in each personality type report come from years of studying the different personality types and working with business owners inside their own marketing strategies. When you’re showing up naturally in your marketing strategy, your audience is going to see that. When you feel good, your audience feels good.
This approach to marketing based on your personality type allows you to focus on what truly is going to make a difference for you and get you results, should you implement them.
Exploring Your Marketing Personality Report
After you’ve grabbed your Marketing Personality Report, you’ll want to take a look at the details, regardless of your business type, and play around with what this marketing strategy could look like for your business. Whether you’re overwhelmed with how many ways you’re currently marketing your business or the report looks like it’s not enough, that’s an immediate red flag for your current marketing strategy.
For example, if you’re an ENFP (Extrovert, Intuitive, Feeling, Prospecting), you likely are high-energy, full of personality, and have a lot of ideas that you need to work through quickly. Data-driven strategies like SEO aren’t going to be something an ENFP enjoys, but creating TikToks, managing communities, and content creation will be far more entertaining to them. On the other hand, if you’re an ISFJ (Introvert, Sensing, Feeling, Judging), you have a quieter power through creating relationships with the people you work with—which generates a really solid referral resource for you. A great marketing strategy for ISFJs would be to create a referral program.
A good indicator of determining if a marketing strategy is a good fit for you is if you begin to feel overwhelmed when you’re learning about it, that’s an indication that it’s likely not the right strategy for your personality.
Remember, when you feel good, your audience feels good.
Make sure you grab your Marketing Personality Report at marketingpersonalities.com and start building a marketing strategy that aligns with your personality type!
Today’s episode is brought to you by my free Email Marketing For Product Makers Guide, where you’ll learn how to map out 12 months of emails in under an hour and learn more about strategies for wholesale and direct to consumer audiences!
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MEET BRITT
Brit Kolo is the Creator of the Marketing Personality Type® Framework at MarketingPersonalities.com and the Host of the Marketing Personalities Podcast. Through her framework, designed to match you with your best marketing strategy based on your Myers-Briggs Personality Type, she’s here to shake up your approach to marketing and inspire you to grow your business in a feel-good way. Meet Brit and get ready to go deep, find your true self, and grow that business of yours WITHOUT feeling fake and salesy at MarketingPersonalities.com.
CONNECT WITH BRITT
WEBSITE: marketingpersonalities.com | INSTAGRAM: @marketingpersonalities
Connect with Katie Hunt
Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.
Website: prooftoproduct.com | Instagram: @prooftoproduct
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