184 | 18 Million Thanks with Juliana & Ryan Kissick, Good Juju Ink

Hey friends! You’re in for a fun episode today. I have Juliana and Ryan Kissick on the show to chat about their business, Good Juju Ink. Juliana founded Good Juju Ink in 2014 and the company is now run by herself, husband Ryan and their dear friend Marina Lieban.

The trio attended Paper Camp Conference in 2018 and it has been so much fun to watch their business blossom since. I was thrilled to talk to them in this episode about an amazing campaign they’ve been working on since the start of the pandemic called 18 Million Thanks.

You’ll hear how they’ve incorporated a give-back program into their business model, their experience working with sales reps and the challenges they’ve faced as their business has grown. Juliana and Ryan share their perspectives on how they divide their responsibilities among each other and how you can get involved in their campaign to send handwritten thank-you notes to America’s 18 million healthcare workers.

ON TODAY’S EPISODE:

Their why behind the brand and the products they create
Ryan’s thoughts when Juliana said she wanted to start Good Juju Ink
The best piece of advice Juliana got in the early stage of her business
How Juliana, Ryan and Marina came together and their roles within the business
How the 18 Million Thanks campaign came about
Their process for getting this campaign started
How you can get involved with the 18 Million Thanks campaign
How good Juju brings even more good juju
What they have coming next in their business

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KEY TAKE AWAYS

“You can get started with very little background and knowing and just learn along the way.” - Ryan Kissick

“When we continue to give back and when we continue to turn around and grab everybody and lift them up to where we are that our industry will thrive, our individual businesses will thrive.” - Katie Hunt

“Just start because you aren't going to be good. I think that was so important to hear. You cannot be good at this from the start.” - Juliana Kissick

“In the beginning, it was literally just about learning as much as possible.” - Ryan Kissick

“With Google and with determination, you can get a long way.” - Ryan Kissick

“Sometimes it's important to simply embrace who you are, whether it is archetypal or not.” - Juliana Kissick

“This is an industry and a community that's built upon gratitude.”- Ryan Kissick

“I wanted to make sure that our rebrand could allow for our room to grow in those areas.” - Juliana Kissick

RESOURCES

Fat Bunny Press
National Stationery Show
Sugar Paper
Etsy
Paper Source
Paper Camp

MEET JULIANA:

Based in Oakland, California, Good Juju Ink was founded in 2014 by CEO Juliana (Juju) Kissick. Good Juju Ink’s greeting cards, desktop stationery, home goods, and gifts harken a storybook nostalgia, frequently highlighting intricate flora and fauna while tonally striking the delicate balance of funny but tender, silly but sweet. With regard to manufacturing, only the highest quality of printing processes are utilized, including foil-stamping, letterpress, hand-stitch binding, and die-cutting. Good Juju Ink strives to be eco-friendly across all of their paper products, and a portion of all proceeds goes to Good Juju Ink’s partner charities.

CONNECT WITH JULIANA

Website: www.goodjujuink.com/ | Facebook: @goodjujuink | Instagram: @goodjujuink

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct