070 | Licensing and collaborations with Lillian Farag

Lillian Farag is a free-form and free-spirited artist, with a love for all things playful and expressive. Pulling inspiration from colors found in life and nature, she adds her own twist and perspective to each aspect of her work.

Along with offering unique hand-painted leather accessories and products, Lillian Farag works on collaborations with both leading industry and boutique brands including: Papyrus, Urban Outfitters, Oh Joy!, Osh Kosh, Flagpole Swim, Talking out of Turn, as well as her recent artist collaboration with Anthropologie.

On today’s episode, we talk about her multiple revenue streams, licensing & collaborations as well as growing pains of being an entrepreneur.

ON TODAY’S EPISODE:

The types of products Lillian creates
Where she gets her inspiration when she’s creating
What prompted her to start this business & how it started out as a hobby
When Lillian realized she wanted to have her own line
The collaborations she has been able to do with influencers and brands
How certain collaborations came to be and what manufacturing look liked for those
The growing pains of being an entrepreneur
Her considerations while weighing hiring decisions
Lillian’s challenges with social media and how she has approached it
The advice she would give herself when she had just started her business
What’s next for Lillian

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KEY TAKE-AWAYS

“Going into freelance, I knew I would be able to have a little bit more flexibility and control over the jobs that I was taking on.” – Lillian Farag

“A lot of my partnerships come through my work on Instagram.” – Lillian Farag

“I love collaborating. That’s one of the main reasons I chose to keep my print business as a part of my business now, is because I really love to work with other brands and collaborate on ideas.” – Lillian Farag

“I needed to stick to what I knew best, which was creating artwork and creating it for myself. And then those other things would come later in forms of collaborations.” – Lillian Farag

“The growing pains never go away. I feel like you’re always restructuring, rethinking about how you want to grow.” – Lillian Farag

“I want to find somebody that’s excellent in the areas where I’m weak.” – Katie Hunt

“It’s really important to continue your education in whatever it is that you do.” – Lillian Farag

“It’s really important to be around other people who are also creative. It’s beneficial in ways you don’t realize for creativity, and also to connect with other people. You never know what kind of partnerships will come out of it later.” – Lillian Farag

CONNECT WITH LILLIAN FARAG

Website: Lillian Farag | Instagram: @lillianfarag | Facebook: @lillianfarag

LINKS

Website: Surtex

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct