030 | How she raised $80,000 for Planned Parenthood with Kyle Durrie, Power and Light Press
Kyle Durrie is the founder of Power and Light Press, a ship-shape letterpress print shop built to handle all of life’s messy emotions. On today’s episode we covered a lot of ground including the pros & cons of different trade shows, how Kyle has grown her team and why she makes travel and downtime an important part of her life. We also talked about how Kyle has donated over $80,000 to Planned Parenthood through the selling of her Stand with Planned Parenthood Tote bags – how she did it, her motivations for giving back and how she dealt with public backlash.
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029 | Overlapping a day job & side hustle with Sean McCabe, SeanWes
Sean McCabe is the author of Overlap: Start a Business While Working a Full-Time Job. He has helped tens of thousands of students with his courses on copywriting, client work, pricing, and marketing. On a daily basis, he runs seanwes.com: a learning community for entrepreneurs looking to do fulfilling and meaningful work.
On today’s episode we’re talking about getting unstuck in your business, overlapping a day job and a side hustle and the power of masterminds.
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23 | Misconceptions around productivity & goal setting with Jon Acuff
New York Times Best-selling author, Jon Acuff has written five books including his most recent, FINISH which focuses on goal setting and follow-through . Jon has helped some of the biggest brands in the world tell their story, including The Home Depot, Bose, Staples, and the Dave Ramsey Team. He’s spoken to hundreds of thousands of people at companies such as Microsoft, Nissan and Comedy Central.
On today’s episode we’re talking about misconceptions around productivity and goal setting, how to set yourself up for success and why it’s ok to let yourself be bad at certain things!
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022 | Prioritizing personal happiness with Emma James & Bailey Rivera, Antiquaria
Emma James and Bailey Rivera are the owners of Antiquaria. These savvy business women have made some big transitions in their business over the last 7 years. They started selling vintage pieces, hand calligraphic work and now focus their product line on stationery products such as gift wrap, notebooks and greeting cards.
They attended our Paper Camp E-Course in 2013 prior to launching wholesale. Their products are currently carried in Anthropologie, BHLDN, Paper Source, Terrain and independent boutiques internationally.
On today’s episode, they’ll tell their story of starting the business, talk about how pivoting at different points strengthened their business model and how prioritizing their personal happiness has enabled them to grow too. They also shared nuggets about what inspires them when creating new products as well as logistics for how they determine which product categories to tackle next.
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021 | Outsourcing product packaging with Stephanie Clarke, Dahlia Press
TSBC alum, Stephanie Clarke is the founder of Dahlia Press, a boutique design and letterpress studio that offers custom design for events, as well as, a wide variety of stationery accoutrements for the retail and wholesale channels. Stephanie participated in our Paper Camp E-Course in 2014 before selling wholesale and exhibiting at the National Stationery Show.
On today’s episode, Stephanie and I are talking about how her business transitioned from a side hustle into a full time gig, how sales reps have enhanced her business and she shares her system for outsourcing packaging of her products.
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Hosting Live events with Katie Hunt
Katie Hunt, founder of Tradeshow Bootcamp has hosted 13 live events over the last five years for Tradeshow Bootcamp and even more when she was in the corporate world. Today’s mini episode focuses on four key tips for hosting live events:
1. Focus on your content first
2. Be mindful of your budget
3 web. Involve your audience in the planning proces
4. Set realistic goals for your event.
If you’re looking for more information about how I plan Paper Camp and build live events into my business model, check out my interview with Tara Gentile on Profit Power Pursuit podcast. Look for episode 96 at www.taragentile.com/podcast
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020 | Dealing with copy cats with Julie Richardson, Unblushing
TSBC alumni, Julie Richardson started Julie Ann Art in 2008 as a side hustle and has seen great success over the last nine years. She got her start on etsy where she’s had almost 70,000 sales to date! Julie also sells to the wholesale market.
On today’s episode, we’re talking about building community with customers, how she handles copy cats and why she’s focused on creating products with purpose.
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019 | Marketing to multiple sales channels with Victoria Venturi, Paper Epiphanies
TSBC Alum, Victoria Venturi is the founder of Paper Epiphanies, a paper and lifestyle brand that empowers women. Prior to being her own boss, Victoria worked in PR Marketing for really large brands such as FOX, Disney, Warner Bros., and Hilton Hotels.
On today’s episode, we’re talking about balancing wholesale and retail outreach, how to build relationships with the press and the importance of honing your message and articulating the why of your business.
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Benefits of mastermind groups with Katie Hunt
What's a mastermind? It is a small group of entrepreneurs who are at similar levels in business. The group fosters community, provides accountability and is often led by an expert who provides coaching, guidance and structure to the program.
On this episode Katie talks about how joining a Mastermind propelled her business, and how it led her to launching Tradeshow Bootcamp's newest program.
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018 | Refueling with business retreats with Bryn Chernoff, Paperfinger
Today’s guest, TSBC alum, Bryn Chernoff is the owner, calligrapher and creative director of Paperfinger. Paperfinger offers a range of distinctive and elegant contemporary calligraphy for weddings, events, branding & design. Bryn also teaches calligraphy on Skillshare and in workshops across the country. Bryn’s work has been featured in numerous publications including Martha Stewart Wedding, Real Simple, Esquire and Brides to name a few.
During this episode we talk about transitioning from a day job into your business full time, finding your unique voice and point of view when creating your work and how business retreats are a great way to refuel and find clarity in your business.
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017 | Finding your unique voice in your products with Rosanna Kvernmo, Iron Curtain Press
TSBC alumni, Rosanna Kvernmo is the owner of Iron Curtain Press, a letterpress studio in Los Angeles. In the spring of 2016, she and her husband, Joel, also opened Shorthand, a little store specializing in beautiful supplies for your desk.
On today’s episode, Rosanna and I talk about her experience as both a wholesaler & a store owner, product development and finding your unique voice in your products and business.
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013 | Creating a strong brand story with Jen Gotch, Ban.do
Jen Gotch is the chief creative officer and fearless leader of Ban.do. Jen founded the company in 2008 with no prior business experience and was able to transform it from a small, vintage, one-of-a-kind hair accessory company into a million dollar brand within years. I had the pleasure of working with Jen when she was a speaker at our Tradeshow Bootcamp Business Camp conference. She not only offers a wealth of information, but she’s passionate about helping creative entrepreneurs succeed. On today’s episode, we’re talking about how Ban.do evolved into the lifestyle brand it is today, why having a strong brand is the best thing you can do for your business and the importance of making time for self-reflection no matter how many years you’ve been in business.
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012 | Align yourself with partners that elevate your brand with Tara McMullin of What Works Network
Tara Gentile is the founder of CoCommercial, a digital small business community for entrepreneurs serious about making money, impacting their communities, and transforming the lives of those they love. She’s also the host of Profit. Power. Pursuit., a podcast that takes you behind the scenes of successful small businesses. Entrepreneur named it one of 24 top women-hosted podcasts for business owners. Tara’s work has been featured in Fast Company, Inc, DailyWorth, Forbes, and The Huffington Post.
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004 | Partnerships & Collaborations with Kristen Ley, Thimblepress
Kristen Ley is the sole owner and founder of Thimblepress, a lifestyle brand that focuses on creating products and experiences that make you smile and want to celebrate life’s moments, big and small. Kristen created Thimblepress out of her garage in 2012 and the company has seen tremendous growth since then. She now has a team of 15 full-time and part time employees and the company occupies 7000 square feet that includes 2 brick and mortar retail locations. Kristen’s products are now sold in over 1500 retail stores internationally and she continuing to work with brands to create unique collaboration and partnership opportunities! Kristen attended Tradeshow Bootcamp in 2013, prior to launching to the wholesale market. On today’s episode we’re talking about hiring from within, fostering a team environment, things to consider when entering professional partnerships and how she fell into business backwards.
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