340 | Pitching Holiday Gift Guides with Nora Wolf, Wolf PR

I know what you're thinking. Why are we talking about holiday gift guides when it's only spring? I know.

But just like how product development cycles require advanced planning, so does pitching the press and getting your products featured in holiday gift guides.

Today's guest is Nora Wolf from Wolf PR, a boutique public relations firm that she founded in 2011. Wolf PR specializes in furniture, textiles, lighting, and collectible design. In addition, they have consulted with a wide range of companies, big and small. In 2020, Nora and her business partner, Kristen Larson, launched a second business called WolfCraft.

WolfCraft's mission is to help creative businesses build brand awareness with actionable PR and content strategies that resonate with clients and the media. Nora is known for helping product-based business owners get their products featured in holiday gift guides.

During this episode, we're talking about your holiday gift guide pitching timeline, what you need to have prepared, and how to put your best products forward when pitching press for holiday gift guides.

MEET NORA

Nora has worked in PR her entire professional life and has been running her boutique public relations shop Wolf PR since 2011. Nora’s undergraduate degree in art and design continues to inform/inspire her current work as a design publicist. Wolf PR specializes in furniture, textiles, lighting, and collectable design, in addition to this they have consulted with a wide range of companies, from a Fortune 300 multinational chemical company to DTC cat food start up; they always welcome a diversity of clients. Nora has also always maintained a small business, enjoying the intimacy and agility that comes from having a nimble and dedicated team.

In 2020 she and Kirsten Larson decided to launch a second business, called Wolf Craft, to address PR needs that her first company, Wolf PR, was not designed to do. Wolf Craft's mission is to help creative businesses build brand awareness with actionable PR and content strategies that resonate with clients and the media.

CONNECT WITH NORA

WEBSITE: http://wolf-craft.com | INSTAGRAM: @go.wolf.craft | INSTAGRAM: @go.wolf.pr | LINKEDIN: @wolf-craft

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct