375 | Increasing Your Sales Conversions with Personalized Marketing (& Other Marketing Trends in 2025) with Arianne Foulks, Aeolidia
This week, we have Arianne Foulks from Aeolidia back on the podcast. Arianne was on episode 114 talking about abandoned cart email sequences, and she also came on for episode 288 where we talked about SMS and email marketing strategies.
Today, Arianne and I are talking about 2025 trends for e-commerce marketing. Arianne is a founder, speaker, and Shopify Partner who has focused her career on building impactful retail businesses. At Aeolidia, her design and development agency, she and her team create super-effective online shops for artists and designers.
On today's episode, Arianne is sharing her thoughts on creating a great customer experience, how to best communicate with our customers, the importance of data utilization, and the rise of personalized shopping experiences. We also delve into practical tips on segmenting communication, managing marketing workload, and the benefits of live shopping events.
Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:
We need to make it easy for stores to purchase from us
We need to have clear pricing and terms & conditions
We need to clearly communicate and add value at each touchpoint
We need to focus on building strong relationships with our customers.
And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.
MEET ARIANNE
Arianne Foulks is a founder, speaker, and Shopify Partner who has focused her career on building impactful retail businesses. She has spoken and taught for Goldman Sachs, Shopify, CreativeMornings, Alt Summit, and Growclass.
At Aeolidia, her web design and development agency, she and her team create super-effective online shops for artists and designers. Aeolidia has spent 20 years creating beautifully thoughtful projects for brands including Rifle Paper Co., Lisa Congdon, Sugar Paper, and Burt's Bees Baby.
CONNECT WITH ARIANNE
WEBSITE: http://aeolidia.com | INSTAGRAM: @aeolidia| ARIANNE’S LINKEDIN: @ariannefoulks | AEOLIDIA’S LINKEDIN: @aeolidia
Connect with Katie Hunt
Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.
Website: prooftoproduct.com | Instagram: @prooftoproduct
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