334 | Expanding into 1,000 Stores with Brittany O'Brien, Brittany Paige

The last time Brittany O'Brien was on the podcast was back in 2022, and we were talking about how she scaled her business to 500 wholesale accounts.

Earlier this year, Brittany crossed a new milestone. Her products are now sold in over 1,000 stores, and today, we're going to dig into what the last year and a half has looked like for her. Specifically, we're talking about customer acquisition versus customer retention strategies, fair SEO, and how trade shows have played a part in her substantial growth.

Brittany is a New York City-based illustrator and the owner of the stationery and gift company, Brittany Paige. Originally a graphic designer in the corporate fashion world, she started her business as a side hustle while working full-time.

In addition to working on custom illustrations, she also creates witty and empowered goods for the unapologetic girl, including greeting cards, stickers, candles, pen sets, and more. Her products are inspired by current events, city living, and pop culture, and they can be found in over 1,000 retailers worldwide, including Macy's and Paper Source.

Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:

We need to make it easy for stores to purchase from us
We need to have clear pricing and terms & conditions
We need to clearly communicate and add value at each touchpoint
We need to focus on building strong relationships with our customers.

And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.

MEET BRITTANY

Brittany is a NYC-based illustrator and the owner of the stationery and gift company Brittany Paige. Originally a graphic designer in the corporate fashion world, she started her business as a side hustle while working full-time. Since then, she has illustrated for clients both large and small such as Always, Givingli, and The Zoe Report. In addition to working on custom illustrations, she also creates witty and empowered goods for the unapologetic girl, including greeting cards, stickers, candles and more. Her products are inspired by current events, city living and pop culture and can be found in over 500 retailers worldwide including Macy’s and Paper Source.

CONNECT WITH BRITTANY

WEBSITE: www.brittanypaige.com | INSTAGRAM: @brittanypaigedesigns | TIKOK: @brittanypaigedesigns | FACEBOOK: @brittanypaigedesigns

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct