Hey friends, can you believe it?! This is Proof to Product’s 100th Episode! It’s been amazing to watch this podcast, which began as a creative way to connect with members of the stationery community, grow into so much more – a platform, resource, and launching point for stationery and creative entrepreneurs alike.

Over the last year and a half, we’ve heard some incredible, inspiring startup stories from entrepreneurs making physical products, just like you. We have talked about successes and struggles, mindset shifts, and the importance of taking action to reach your goals. Entrepreneurs like Katie Wilson of The Good Twin, Rachael Hetzel of Pistachio Press, Mary Phan of Very Mary Inspired, Ronnie Williams of DeFrance Printing, Taylor Elliot of Taylor Elliott Designs, Natasha Case of Coolhaus, and Viola Sutanto of Maika Goods, just to name a few, all shared their stories, struggles and advice of growing and thriving in business.

To celebrate this 100th milestone, we’re revisiting our favorite episodes and the Proof to Product lessons that continue to inspire our lives and business. We’re honored to share the personal stories of our amazing audience members and hope you enjoy this special edition episode!

Happy New Year, friends! On this episode I’m sharing the three phases of business that every business goes through – often multiple times. These three phases include: growth, maintenance and streamlining phase.

Growth is when we’re adding new products, services, systems. We’re in building and expansion mode. One misconception about the growth phase is that its reserved for the early years of business. But, in reality, the growth phase can happen in the beginning, middle and even the end of our business life cycle.

Maintenance is when we take a look at everything we’ve been building during the growth phase and we realize we need to stop adding ‘new’ and instead optimize what we’ve already created. This could include diving deeper into a specific product category or giving a team member additional responsibilities. Maintaining and optimizing our existing products, services and internal processes is a really important step, but often overlooked.

Streamlining is where we clear the clutter from our business — products that aren’t selling or that no longer fit our brand aesthetic; reassessing our client on boarding process for custom work, or our outreach to wholesale accounts we think we’d be a good fit for. The streamlining phase can be a really powerful one, in that you’re creating white space and removing things that are not pushing your business towards your goals.

As we head into the holidays, the Proof to Product team and I will be taking a break. While we’re gone, I want to encourage you to go back and listen to some of this year’s most popular episodes. I’ve included links to our top 5 episodes at the bottom of our show notes here so you can find them quickly & easily.

But all in all, we covered a lot of ground in 2018 talking about business finances, licensing opportunities, marketing strategies, selling wholesale, finding manufacturers, exhibiting at shows and the ups and downs of running a business.

Our guests were vulnerable, I was vulnerable. In fact, there were a few episodes I was nervous to air — it felt too raw – but we did it anyway! Because that’s what this show is about… sharing our struggles, successes, and strategies so that all of us can continue to grow our businesses in a way that feels good to us.

I’m really proud of how Proof to Product has grown and I’m overwhelmed (in a good way) when I receive messages from all of you or read the reviews you leave for the show. I appreciate you listening and am so glad that the show has positively influenced your life and your business.

As we head into the holidays and 2019, I want to share some important reminders and six things that I wish for each and every one of you…

I want you to continue to make intentional decisions in your business. Decisions that get you closer to your business goals. Decisions that reflect the season of life that you’re in. And, decisions that further ignite your passions even more.

I want you to make time for yourself and the things that bring you joy in life. As an entrepreneur it is easy to overwork ourselves. We love what we do and we should. But, I want you to carve out time over the next few weeks for play. For hobbies. For time with friends and family.

I want you to spend some time reflecting on the progress you’ve made this year. Remember that success doesn’t happen overnight. It happens little by little, step by step. But we need to celebrate our progress along the way. You worked hard this year and you deserve to be celebrated.

Friends, I want you to remember that you set the rules for your business. You decide what products to sell, whether to sell retail, wholesale or both. You decide whether to go to shows or hire a team. You hold the power, never forget that.

I want you to remember that if you’re in an uncomfortable state of change, that this usually means you’re in a growth period and that you’re onto something exciting and new. Don’t let fear hold you back. Try it out and see what happens. If it doesn’t go as planned you can always change direction and try again.

And, I want you to remember that we see you doing amazing work and pouring your heart and soul into your products. This entrepreneurial journey can be tough but also very rewarding. Remember that you’re not alone. We see you.

I want you to know that i’m grateful for you. Thank you for being here. Thank you for listening. I hope you have a wonderful holiday season surrounded by family and friends.

I’ll be back with a new episode on January 8th. Until then, happy holidays and happy new year.

Today I sat down with Amber Rae, an author, artist and speaker. Her recent book, Choose Wonder Over Worry invites you to live your truth, befriend your emotions, and express your gifts. Her writing has reached over 5 million people in 195 countries, her public art has spread to over twenty countries, and she’s spoken to and collaborated with brands like Kate Spade, Apple, Amazon, and Unilever. She’s been featured in The New York Times, TIME, Fast Company, BBC, ABC World News, Tim Ferriss’s blog, and more. Previously, Amber helped launch six best-selling books as Chief Evangelist of Seth Godin’s publishing experiment.

On today’s episode, Amber shares strategies for combating worry, fear and anxiety and infusing more wonder and creativity into our days.

I’ve been thinking a lot about boundaries, particularly as it relates to what I say yes to and what I say no to in both my personal and business life. I don’t know about you guys but I have a tendency to take one too much or underestimate how long things will take. I mostly get excited about opportunities, say yes and then find myself overscheduled and stretched thin. I know I’m not alone in this.

But here’s the deal.

We all have the same amount of hours in the day, and as entrepreneurs, we have a lot of different things pulling on us for our time — projects, family, friends, exciting opportunities, the daily grind of running a business. It’s exhausting trying to do all these things, keep everyone happy and yet still have time for ourselves.

When I interviewed Rosie from Sugarfina on episode 64 she stressed how important self-care is, why we need to take action before things are perfect, and we both acknowledged that its difficult to protect our time because as entrepreneurs the running to do list is never-ending. Rosie shared how she decides what to say and what to say no to, and I thought it might be helpful to share some of the things I consider with you

This is something I’m working on, and I’ve definitely been more diligent in protecting my time in recent months. But here are some of the questions I ask myself when I’m considering whether to say yes to something or no to something:

Does this align with my long-term goals?
Does this align with my short-term goals?
What is the time commitment?
What are the benefits for me, my business, my family?
What is my excitement level?

I’d love to hear from your in our Proof to Product Facebook group. What questions do you ask yourself when you’re deciding whether or not to move forward with a project? Weigh in and let me now. You can join our free Facebook group by going to tradeshowcamp.com/join.