142 | The Hourly Rate of Exhibiting at a Trade Show with Katie Hunt

Hey friends, when you’re building your wholesale business there’s a chance that you’ll exhibit at a trade show to get your product out there and in front of the right buyers. This isn’t a decision you want to enter into lightly — the benefits may be great, but there are also great. So, you don’t want to waste a single minute while exhibiting.

In this episode, I reverse engineer what it really costs to exhibit at a trade show from an hourly rate perspective. This will help you to realize how much every hour counts while exhibiting and the importance of using your time to connect with others, write orders and doing market research. It’s not the time to be admiring other people’s products or talking to your booth neighbors (there’s plenty of time to do that during break down or set up or even after hours). I talk about why you need to know your numbers, how Paper Camp helps attendees to know where to save money and where to splurge during shows and the importance of preparation.

ON TODAY’S EPISODE:

Thinking about trade show expenses from an hourly rate perspective
A breakdown of how much it costs per hour to exhibit
Why you need to stay in your booth when exhibiting at tradeshows
The importance of knowing your numbers
How Paper Camp helps you become aware of where to save and where to splurge on shows
Why you should be prepared before investing in trade shows

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KEY TAKE AWAYS

“I want you to take it seriously when you're exhibiting at shows, and I want you to stay in your booth. I want you to talk to as many people as you can talk to. I want you to get as much feedback as you can from buyers.” - Katie Hunt

“Use every single minute that you're at the show in the best possible way, whether you're writing orders or doing market research or connecting with other people. ” - Katie Hunt

“Those are the key hours that you need to be putting your business hat on and be front and center and be present.” - Katie Hunt

“If you're going to invest that kind of money into something, you want to make sure that you're prepared, that you're ready for it, that you know what to expect, that you got all of your T's crossed and your I's dotted and that you are maximizing the time that you're there.” - Katie Hunt

“It's up to you in how you spend your money. It's up to you in what you decide to put your dollars towards. But I will tell you, these shows are expensive and if you want to exhibit at a trade show, you need to get yourself educated beforehand.” - Katie Hunt

“Don't go into these types of things blindly. You wouldn't buy a car without doing the research. You wouldn't remodel your home without figuring out what your budget is and what you want to do. Don't do that when you're selling wholesale or exhibiting at trade shows too.”- Katie Hunt

“This is one step in a longer journey. The people you meet now might order from you later. So it's about building relationships, making connections, and growing your wholesale business slowly but steadily.” - Katie Hunt

CONNECT WITH KATIE HUNT

Website: prooftoproduct.com | Instagram: @prooftoproduct

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct