176 | Stop Relying on Social Media to Pitch Your Products with Mei Pak, Creative Hive Co
Hey friends! I am super excited for you to listen in on today’s conversation with Mei Pak, founder of Creative Hive Co. and Tiny Hands. She’s been running her creative, handmade business since 2006 and coaching makers since 2014. She even taught her husband how to start selling personalized art and now makes over $55,000 per month in sales!
Mei is all about creating a consistent income without relying too much on social media. In this episode, you’ll hear the 4 steps for pitching your products to media outlets and the difference of proactive versus reactive marketing.
She talks about leveraging Facebook ads to generate sales and why she recommends learning, testing and DIYing over hiring an agency. We also touched on why you HAVE to know your numbers and ensure that your products are priced correctly before jumping into paid advertising.
This episode is jam-packed with SO much tactical, strategic advice and concrete examples - so grab a notebook and let’s dive in!
ON TODAY’S EPISODE:
The biggest mistake product based business owners making as they try to grow and scale
How Mei leverages press outreach
The 4 steps she takes to get mentioned in the media
Why you have to follow-up after a pitch
When is the best time to pitch products for inclusion in gift guides
How Facebook Ads are an underutilized tool for artists and makers
The importance of knowing your numbers
A less intimidating way to get your feet wet with paid advertising
Why she’s starting a sister brand for her business
What she’s doing in her business to make the experience richer for students
Her vision with having a membership program
Download These Quotables to Save and Share
KEY TAKE AWAYS
“People get too stuck in creation mode.” - Mei Pak
“Get your mindset in shape to start doing press.” - Mei Pak
“Pitching is a muscle, the more you do it the easier it gets.” - Mei Pak
“You have to be prepared to spend money but just realize that with any type of paid advertising, it is an investment.” - Mei Pak
“You need to know your numbers intimately.” - Katie Hunt
“There’s just so much that you constantly need to keep putting out there just to keep your business going.” - Mei Pak
RESOURCES:
MEET MEI:
I teach makers, artists and designers how to start a handmade business from scratch and grow it into a full time living (and more) with consistent traffic and sales to your website. I've been running my own creative, handmade small business since 2006, started coaching in 2014 and in 2019, taught my husband how to start his own online store selling personalized art for the family, which now makes $55,000/month in sales. My goal is to help you make a consistent income from selling your handmade products online, without using Etsy or relying too much on social media!
CONNECT WITH MEI
Website: creativehiveco.com | Website: tinyhandsonline.com | Instagram: @creativehiveco
Facebook: @creativehiveco | Youtube: @creativehiveco | Email: mei@creativehiveco.com
Connect with Katie Hunt
Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.
Website: prooftoproduct.com | Instagram: @prooftoproduct
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