053 | Leveraging Pinterest for product sales with Megan Auman

Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for art, commerce, and visual content creation! (Which is just a fancy way of saying she’s obsessed with Instagram and Pinterest.) In addition to running her Megan Auman jewelry line, she runs the site Designing an MBA, where she writes and teaches about the intersection of art and business.

On today’s episode we’re talking about product photography and why you should be leveraging Pinterest to get more sales.

ON TODAY’S EPISODE:

A common mistake that Megan sees product-based business owners making around marketing strategies
 When she started her jewelry line and how it lead to her starting her Designing an MBA program 
Her product photography & the importance of having high quality photos of your products
 Megan’s tips on preparing for a photo shoot 
The editing software that Megan uses
 How she is leveraging her product photography and Pinterest for sales 
Some of Megan’s struggles when she first got started on Pinterest 
How she measures conversions and the effectiveness of her Pinterest strategy 
Utilizing Pinterest scheduling apps to batch content
 Megan’s experience with Pinterest ads 
The advice she would offer to someone just starting out in a product based business 
What’s next for Megan

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KEY TAKE-AWAYS

“It’s really easy to get sidetracked just by all the information online about running a business, and trying to know what applies to you and what doesn’t.” – Megan Auman

“You have to show your customers how it fits into their lives, otherwise they’re not going to buy it.” – Megan Auman

“Your life will be so much easier if you batch your photography, whether that’s product photography or social media photography, it doesn’t matter, the easiest thing is to batch.” – Megan Auman

“Shoot like crazy and then pick your best ones and delete everything, because it’s better to have a lot of options when you’re editing.” – Megan Auman

“Shoot from far away and then get in and shoot the detail, and shoot somewhere in the middle. Shoot from those different distances and you going to have a lot more options.” – Megan Auman

“One of the reasons that people get frustrated with Pinterest, is sometimes they just pin their product photography directly from their online shop, which is good, but it’s not ultimately the best way to use it, especially if your price point is higher.” – Megan Auman

“If you’re starting out and you’re only putting your images with your images, and no one else is pinning your content, Pinterest isn’t showing it to anybody.” – Megan Auman

“As soon as you start putting your content across other boards with other people’s pins, it greatly increases the chances that Pinterest is going to show them to other people.” – Megan Auman

“More often than not, stuff doesn’t go viral immediately, people call it the Pinterest lag.” – Megan Auman

“The biggest challenge with Pinterest ads is that, they’re better at keyword targeting than audience targeting.” – Megan Auman

“You really cannot compete if you don’t have that email list and you’re not using it regularly.” – Megan Auman

CONNECT WITH MEGAN AUMAN

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct