Let’s get real for a moment and agree that 2020 has been insane. But, however you look at it, online sales this holiday season are a sure thing. Plenty of folks are avoiding bricks and mortar stores in favor of ordering online. Last festive season, ecommerce sales hit $138.65 billion in the US. Out of total retail sales of $722.60 billion (source: Digital Commerce 360). Whatever happens, there’ll be lots of fingers tapping credit card details into phones, tablets and laptops. So let’s talk strategy. How can you make sure your emails get opened and read - and bring in sales for your brand?

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