008 | Infusing personal interests into creative work with Briana & Jason of Brainstorm

Owned and operated by Briana Feola and Jason Snyder, Brainstorm is a print shop and collaborative design studio rooted in the production of original art prints inspired by science, nature, and the outdoors. Briana & Jason have done some creative collaborative projects with big brands such as Lollapalooza, Patgonia, Airstream trailers and an upcoming project with L.L. Bean.

On today’s episode Briana and Jason talk about how their love of learning inspires their work, using a strong brand to attract the right clients and why your business should always be in some state of transition.

ON TODAY’S EPISODE:

Building a business out of a recession
Working side hustles while growing the business
Working with a significant other
How their life interests & love of learning inspire their work
Professional collaborations & partnerships with Lollapalooza, Patagonia and Airstream
Custom clients found them through their print work
Attracting the right clients using a strong brand
Hiring their first employee & the importance of finding someone with flexibility
Winning the airstream trailer design competition
Summer travel plans in the Airstream trailer
Transitions they’ve experienced as they’ve grown
Benefits of staying small and nimble
Focusing on what is going to work, and not letting failures get you down
Upcoming project with L.L. Bean
What’s next for We Are Brainstorm

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KEY TAKE-AWAYS

“We always dig deep into our own lives for inspiration” – Briana Feola

“We’re eternal students and want to keep learning no matter what the subject is” – Briana Feola

“As entrepreneurs, we tend to be more critical of ourselves than anyone else is” – Katie Hunt

“Going to Paper Camp was an eye opening experience that was necessary to set us in motion for the next four, five years now.” – Briana Feola

“I feel like your business should always be in some state of transition” – Jason Snyder

“One benefit of being a small business owner is that we can be nimble and make our own decisions, shift gears however we need to” – Katie Hunt

“We pride ourselves on the fact that we stay super small and adaptable” – Briana Feola

“I need to get out of my own way, sometimes” – Briana Feola

CONNECT WITH BRIANA & JASON

Website: We Are Brainstorm | Facebook: @wearebrainstorm | Instagram: @wearebrainstorm | Twitter: @wearebrainstorm

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct