Land Consistent Wholesale Orders
without over-relying on Faire, bad pitches or discounts.

Round 47 of Paper Camp opens February 2026.
Join the waitlist now for early access to enroll.

In Paper Camp we’ll give you a proven wholesale system, tailored to YOUR business,
and 4-weeks of daily coaching to help you actually implement it.

✓ Trusted by 35,476+ brands since 2011
✓ Our alumni sell to key account & indie shops worldwide
✓ This Program Sells Out Every Time

our paper camp alumni sell to

Trusted by 35,476+ brands across industries & the world since 2011.

Why wholesale feels harder than it should

Does any of this sound familiar?

You uploaded your products to Faire, expecting orders to roll in. They didn’t.

You drafted pitch emails to stores you’d love to work with. Then deleted them because you didn’t want to bother people or say the wrong things.

You lowered your prices thinking that is what buyers care about (Spoiler. It’s not.)

You’re watching other product brands land accounts that you want, sharing trade show wins, celebrating reorders, hitting wholesale milestones. You’re left wondering…

What do they know that I don’t know?

They’re working with a wholesale sales system.
And now, you can too.

"If you're selling wholesale or wanting to — take the dang course and save yourself the future mistakes 💙
In week 2 of Paper Camp, Katie told me not to undersell myself to a big box buyer I was negotiating with and **that advice alone made me an extra 6k on one order.**"

andrew taylor, that’s so andrew

Three starting points. One clear wholesale system.

Different experience levels. Different product types. Different challenges.
Same Paper Camp framework.

lisa was new to selling wholesale

She uploaded her home decor products to Faire, crossed her fingers and waited… nothing happened.
Traffic was low and sales were non-existent.

After Paper Camp? Lisa saw 4,000% increase in wholesale orders year over year.

sarah wanted to pitch bigger stores

But she was overcome by fear of saying the wrong thing, not having enough inventory and was not looking forward to negotiating on pricing on her artisanal candles. So, she did nothing.

After Paper Camp? Sarah landed a $100,000+ purchase order less than 2 years later.

AMBER needed stronger foundations, but didn’t know it.

Her wholesale pricing was off across all product categories. Her terms & conditions were unclear. She was winging it and buyers could tell.

After Paper Camp? Amber went from 15 stores to 200+ stores in 2.5 years.

What Changed for them?

They stopped guessing.
They created a sales system for their business.
they had support to implement EVERYTHING.

That's what Paper Camp does. We give you:

A proven wholesale framework that's worked for 35,000+ brands and we show you how to adapt it for your business.
Personalized coaching that meets you exactly where you are & helps you move to your next level.
Daily support from experts who answer your specific questions
A community of wholesale-focused brands who understand your unique experiences & challenges

Paper Camp isn't a course. Its a hands-on coaching program that will reshape how you run your product business.

*"Because of Paper Camp, I have a roadmap and built-in community. It is an incredible resource."*

**Hannah Pearlman, palindrome art**

“I didn’t realize how much access and personalized support you get during Paper Camp at all! That would’ve made me join a lot quicker!”

Shubheksha Jalan, fluffmallow

What transforms in FOUR WEEKS?

Paper Camp isn't about watching videos on your own and hoping something clicks. We’ll guide you through the framework one step at a time.

This program is built to help you become a different kind of business owner, one who operates with confidence, clarity and an intentional sales system.

Week 1: You Stop Second-Guessing Everything

Right now, you might be wondering: Is my pricing right? Are my minimums too high (or low)? Am I leaving money on the table? Should I discontinue product?

After Week 1, you'll know. Your wholesale foundations will be solid. Your pricing will be structured for profit. When someone asks if you sell wholesale, you’ll answer with confidence, not anxiety.

WEEK 2: You'll Be Ready to Sell (Before You Start Pitching)

Right now, your catalog may be half-finished. Your terms aren't locked in. You're not sure how Faire fits into your wholesale ecosystem.

After Week 2, you'll be prepared. You'll have professional sales tools that make you look like you've been doing this for years. You'll be confident in what you're selling before you start pitching.

WEEK 3: You Become Proactive (Not PASSIVE)

Right now, you're waiting. Waiting for Faire orders. Waiting for stores to find you. Maybe you send a pitch here or there, but orders are trickling in. You’re reacting, when you want to be proactive and strategic.

After Week 3, you'll have a system. A repeatable process for pitching stores, following up without worries, and building relationships that lead to reorders & higher AOV.

WEEK 4: You Make Strategic Decisions (And Feel Supported)

Right now, you're figuring wholesale out on your own. Family & friends are supportive, but don’t really get it. Your DTC friends don't understand the nuance of wholesale. And, there is JUST.SO.MUCH to do.

After Week 4, you'll have clarity AND community. You'll know which growth strategies make sense for YOUR business. You’ll have the action steps to get there and you won't feel like you’re working alone on your own anymore.

"I had been selling wholesale for 2 years when I did Paper Camp. Katie helped me strengthen my business from the ground up to help future growth.
**Now we fill 5 & 6 figure orders & have a retail space all based on what I learned starting in Paper Camp!**"

KATE MURRAY, **QUICK BROWN FOX Letterpress**

Why this program works

(And Why Other "Courses" Don't)

PAPER CAMP Isn't a Course. It's Personalized GROUP Coaching.

We cap enrollment each round so that you actually get support.

This isn’t a DIY course where you watch videos alone and have to figured it out alone. Paper Camp includes daily access to wholesale coaches who provide personalized feedback to YOUR pricing questions, YOUR catalog, YOUR unique challenges.

Paper Camp isn't one-size-fits-all. We’ll show you our proven system for selling wholesale, and help you apply what you’re learning to YOUR brand, YOUR unique situation and YOUR goals.

You Have Support When You Need It Most

The hardest part isn't learning what to do—it's actually doing it when you're nervous or overwhelmed.

That's why we show up every day to answer questions, provide feedback, and keep you moving forward.

You don't figure this out alone.

This Isn't Theory. It's a Proven wholesale sales System.

We've been mentoring brands since 2011. This is Round 47. We've refined this process with thousands of brands across every product category - tweaking alongside industry shifts.

We know what works. We know what doesn't. We know the mistakes you're about to make because we've seen them (and made them ourselves).

"Proof to Product saved my business, no joke! There's systems, resources, community... and most importantly, videos on how to implement everything so you can see real changes fast! **Worth every penny.**"

**Lauren Te Velde, Paper Farm Press**

Meet your guide katie hunt

I've Been Where You Are… AND i can help you get to your next level.

I started my product brand in 2008, jumped into wholesale within 6 months and exhibited at my first international trade show in 2009.

And I made every mistake you're afraid of making:

My pricing was wrong
I over-invested in inventory
My first line sheet made me look like an amateur
Oh, and the fire marshal shut down my booth 18 hours before my first trade show started

I didn't know what I didn't know. And it was expensive.

But I figured it out. And in 2011, I created Proof to Product to help other product sellers avoid my painful mistakes.

I've been innovating in the wholesale industry since 2008.

That's 8 years with my brand, 15 years coaching, 2 MBAs (marketing & finance), 47 rounds of Paper Camp, 400+ podcast episodes produced. Plus, 35,476+ brands who've trusted me and Proof to Product to guide their growth.

You're learning from the original. Not a version of the system, not someone who learned it last year — the source.

But here's what I'm most proud of: The ripple effect. Our alumni don't just build successful wholesale businesses. They become leaders in their communities, employers who create jobs and mentors who lift others up.

This program continues to sell out round after round for two key reasons:

Community - connection & collaboration
Results - financial growth & sustainability

"Before I took Paper Camp, I had maybe 1 order on Faire. In the last Faire Market **I made over $17,000 in sales in 4 days!** Thank you!"

**Jordan Hansen, Literati Goods Co.**

“**Paper Camp alumni are the BEST wholesalers** and make our life as a retailer SO MUCH EASIER! Thank you for all of your hard work to support our industry!”

Tyler McCall, Paper & Pencil Chicago

What you get in Paper camp

a 4-week wholesale transformation

We designed every step of this program to take the guess-work out of selling wholesale.

When you follow the strategies and methods in Paper Camp, you’ll not only feel more confident but you’ll reach your wholesale goals faster. Which means you can stop constantly googling what to do next!

WEEK 1: Product Line - Pricing, profit margins, terms & conditions
WEEK 2: Sales Tools & Teams - Professional catalogs, Faire strategy, sales systems
WEEK 3: Marketing - Pitching stores, follow-up systems, relationship building
WEEK 4: Trade Shows - Strategic decisions about growth

Plus:
✓ 4 live coaching calls with Katie & guest experts
✓ Daily support from Paper Camp coaching team
✓ Private community (not on Facebook)
✓ Ongoing access to coursework & materials
✓ Templates, tools & guidance to help you implement faster
✓ Exclusive bonuses & vendor discounts

This is hands-on coaching, not self-study.

*As a small business, it’s imperative that we spend our cash flow wisely as we attempt to grow. And, I must admit that Paper Camp was the best decision we could have made for our business.* ***The program is*** ***worth so much more than what we paid, hands down***.

**KATEENA THOMAS, PERFECTLY HUED**

When I signed up for Paper Camp, I was a little hesitant to think it would be beneficial for me as a non-paper maker. I found it SO informative and everything was useful for ANY maker. I also loved Katie’s honesty and her credibility, as she has been doing this for over a decade. Thank you so much, Katie!

**ASHLEIGH EVANS, INBOOZE**

Why join the waitlist now?

Round 47 of Paper Camp opens February 2026.

Here's what happens when you join the waitlist:

✓ Early access to enrollment - You'll get 24 hours to enroll before we open to the public
✓ First to know - Get updates on exact launch date, pricing, scholarships and bonuses
✓ Secure your spot - We sell out every single round (46 rounds in a row)
✓ Stay connected - Receive success stories, tips, and resources while you wait

Space is limited to ensure everyone receives personalized coaching and support.

happy store owners

I can tell right away who has done Paper Camp based on how easy it is to order. Your alums know what they are doing and make it easy for me to place orders.

Audrey Woollen, Urbanic

I know I can always turn to the Paper Camp community for unique, high quality, creative products and a seamless sales process.

JeN PALACIO, TINY TURNS PAPERIE

Young companies entering the industry are more professional and prepared now -- in large part to Proof to Product and Paper Camp! Thank you!

Samantha Finigan, Gus & Ruby

frequently asked questions

+ When is the next Paper Camp?

Round 47 will open for enrollment on February 16, 2026. Folks on the waitlist get 24 hours of early access before we open to the public.

The 4-week program will run February 23 - March 20, 2026.

+ What is the investment for Paper Camp?

Paper Camp tuition for round 47 is $1999. Extended payment plan options are available through Klarna and Afterpay.

+ Do you offer scholarships?

Yes, we offer one full tuition scholarship for each round of Paper Camp. We'll share the dates & details via email. Join the waitlist to be notified.

+ Why should I join the waitlist now?

We sell out every single round. Waitlist members get early access to enrollment before the public, giving you the best chance to secure your spot. Plus, we'll send you valuable resources and success stories while you wait.

+ Is this right for me?

If you're a product-based business owner who wants to grow your wholesale revenue, Paper Camp is for you. We work with brands at all stages—from brand new to wholesalers doing 100+ stores who want to scale.

+ Will this work for my type of product?

Yes! We've worked with brands making and selling candles, apparel, food & beverage, toys, home decor, craft kits, bath & beauty, consumer gifts, stationery, and more. Our focus is business building, rather than product development — our methods work for all product categories.

+ What if I don't live in the U.S.?

We work with brands worldwide. While there's nuance for different locations, the sales and marketing strategies we teach are applicable globally. Our coaches help you adapt for your region.

+ How much time will I need?

Plan for 3-4 hours per week. This includes coursework, live calls, and community participation. The more you engage, the more you get out of it.

+ What's the format?

This is a 4-week intensive coaching program that includes independent coursework, live group coaching calls (Wednesdays 9-10am Pacific Time), and daily support in a private community. All calls are recorded and replays are available.

+ What makes Paper Camp different from other programs?

✔️ Personalized coaching (we cap enrollment for each round)
✔️ Daily support from expert coaches who answer YOUR specific questions
✔️ Proven system (47 rounds, 35,476+ brands)
✔️ Ongoing access to materials and alumni community
✔️ We're the original - teaching wholesale since 2011

Round 47 Opens February 2026!

We Sell Out Every Time. Join the Waitlist today.

When you join the waitlist, you'll get:

Early access to enrollment (24 hours before the public)
Updates on launch date, pricing, and bonuses
Success stories and free resources while you wait
First notification when scholarship applications open

Space is limited.
Questions? Email us at hello@prooftoproduct.com

Land Consistent Wholesale Orders without over-relying on Faire, bad pitches or discounts.

Round 47 of Paper Camp opens February 2026. Join the waitlist now for early access to enroll.