455 | From 3 to 50 Wholesale Accounts With a Day Job and a New Baby, Case Study with Sherry Lam, Sherry's Palette

"My business is too young for this." If you've ever said that about wholesale, this episode is for you. Sherry Lam joined Paper Camp with fewer than 20 SKUs, a handful of inconsistent accounts, a full-time day job, and a brand-new baby — and decided that was exactly the right moment to build her wholesale foundation. She went from 3 shaky accounts to more than 50. This is her story, in her own words.

In this episode, you'll learn:

Why Sherry started wholesale with fewer than 20 SKUs — and how starting early with the right foundation paid off
How she grew from 3 inconsistent accounts to more than 50 while working a day job and raising a baby
How doing wholesale correctly early on turned a "maybe this is a hobby" question into a real revenue stream
How to vet whether Paper Camp is right for you: free resources, the podcast archive, and talking to alumni before you invest
Why she came back and took Paper Camp a second time — and what had changed, from Faire's growing role to new outreach norms
What the alumni community looks like after the course ends, especially for solo founders

From the episode:

"Without Paper Camp, I would actually feel unsure of how much longer I would continue pursuing it as a small business versus a hobby... If I didn't do it somewhat correctly, I don't know if I really would still be pursuing this as a small business as much as I am right now." — Sherry Lam

"You might have already heard that the community is incredible... it doesn't just stop at the end of the course. It really continues on." — Sherry Lam

About Sherry:

Sherry Lam is the founder of Sherry's Palette, where she designs greeting cards, enamel pins, art prints, and more. She built her wholesale business from 3 accounts to over 50 while working a full-time day job — and she's offered to be a resource for anyone on the fence about Paper Camp.

Paper Camp:

Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.

Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.

Each week's teachings build on the previous week, and we host weekly live, engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the waitlist, and you’ll get early access to enroll.

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct