434 | Navigating Pinterest's AI Changes & Tips for E-commerce Brands with Heather Farris, Heather Farris Co

This week I'm welcoming back Pinterest marketing expert Heather Farris to the podcast for a conversation about what's really happening on Pinterest right now, especially if you sell physical products.

Heather first joined me back on episode 385 where she shared some incredibly practical strategies for product-based brands that are using Pinterest to drive traffic and sales.

A lot has changed since then, particularly with Pinterest rolling out more AI-driven tools and features.

In this episode, Heather breaks down what's actually new, what's just a rebrand, and what product-based businesses should be paying attention to right now.

We talk about tools like the new Pinterest Assistant, the growing influence of generative AI on the platform, and what all of this means for brands that make handmade or small batch products.

Heather also shares how businesses can stand out when so much content online is starting to look and feel AI generated. You'll hear practical advice on getting started with Pinterest, optimizing your product listings, tapping into trends, and using the platform in a way that actually supports your sales.

If you've been wondering whether Pinterest is still worth your time, or if you're adapting to all the new AI changes, this conversation will give you some clarity.

Today’s episode is brought to you by our Proof to Product LABS coaching program. LABS is where product-based business owners come to get support with real decisions behind growing their business.

We're talking sales, marketing, operations, and just being in community with other people who understand what you're going through. Inside of LABS, we do talk about things like using Pinterest to drive direct-to-consumer sales, building out welcome sequence sequences for your emails, cleaning up your bookkeeping systems, and a whole lot more. Plus, you'll find us doing website audits, peer masterminds, and coaching calls with me. Join us!

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MEET HEATHER

Heather is an accountant and bookkeeper turned blogger and Pinterest marketer. Since 2016, she has helped hundreds of creators on Pinterest to grow their traffic and sales through both organic and paid Pinterest ads. She regularly helps creators to make sense of how to spend their time and money to grow their businesses on and off of Pinterest.

CONNECT WITH HEATHER

WEBSITE: https://heatherfarris.com | INSTAGRAM: @heatherfarrisco_ | TIKTOK: @heatherfarrisco | PINTEREST: heatherfarrisco/_created | YOUTUBE: https://www.youtube.com/channel/UC2E4tXgSUeD5S9W6fGPoTsA

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct