367 | This is Strategy with Seth Godin

I feel like today's guest needs no introduction, but it would be a complete disservice to not share all of his accolades.

Today, I'm talking with Seth Godin. He's an author, entrepreneur, and most of all, a teacher.

In addition to launching one of the most popular blogs in the world, he has written 22 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and This is Marketing, which was an instant bestseller in countries around the world.

His newest book, This is Strategy: Make Better Plans releases this week and offers readers a practical framework for what an effective strategy looks like and feels like in today's fast-moving chaotic, and diverse world. This strategy allows readers to zoom out and see the bigger picture and understand the systems that are shaping their lives at work, in business, and day-to-day challenges.

Seth contends that by recognizing and mastering these systems and prioritizing long-term thinking over instant gratification, we can make smart, purposeful choices today that will lead to long-term growth.

In my conversation with Seth, he shares his motivation for writing this book, the four elements that are critical for an effective strategy, and the importance of identifying and connecting with our smallest viable audience.

On a personal note, when I started my product business in 2008, Seth's work was a major catalyst in helping me gain marketing momentum. He has a no-nonsense approach. He's concise and clear with his thoughts, and that resonates and gets your wheels turning, which you will hear in today's episode.

Today’s episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. If you have ever wanted to pick my brain or get my eyes and ears on your business, our LABS coaching program is the place to do that.

We have member-only events inside of LABS, so request your invitation to join below!

REQUEST YOUR INVITATION

MEET SETH

Seth Godin is the author of 21 international bestsellers that have changed the way people think about work and art. They have been translated into 38 languages.

His breakthrough books include Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, The Practice, and This is Marketing.

He writes one of the most popular daily blogs in the world and has given 5 TED talks. He is the founder of the altMBA, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne.

You can learn more about him at sethgodin.com.

CONNECT WITH SETH

WEBSITE: http://sethgodin.com | BOOK: https://seths.blog/tis

This episode contains affiliate links. You can view our affiliate disclaimer here.

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct