363 | How to Pitch Your Products to Retailers with our Paper Camp Coaches

We are back with another compilation episode with our Paper Camp coaches. If you missed last week’s episode, you can check it out by going to episode 362.

In this episode, I'm taking a different approach and asking a different set of questions. These questions are directly aimed at our coaches who are wholesale buyers that run retail storefronts. Today's questions focus on tips for pitching products to buyers and building wholesale relationships between stores and brands. Last week we wrapped up the 44th round of Paper Camp, and I am so grateful to these coaches for providing so much personalized feedback to our students.

Myself and our coaches were in our community group every day answering questions, sharing solutions, and connecting with our students. So many of our students have already updated their pricing and their terms and conditions. They've created catalogs. They're sending out their first wholesale pitches.

Some have completely revamped their retention strategies and how they're reaching out to existing accounts too. It has been so fun to see the transformations in such a short amount of time.
The coaches featured in this episode are Theresa Delaney of Creative Kind and Jen Palacio of Tiny Turns Paperie. Both have retail storefronts and purchase products from members of our community.

Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.

Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.

Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions.

We won’t be offering another round of Paper Camp until 2025 so if you are listening to this episode and you missed this round, be sure to get on the waitlist by clicking the link below.

Questions I asked these Paper Camp coaches:

What is the best way that you like to be pitched by a brand?
How do you not want to be pitched by a brand?
What is something that you see brands worrying about that doesn't really affect your buying decisions?

Connect with Katie Hunt

Katie Hunt is a business strategist, podcaster, mentor and mama to four. She helps product based businesses build profitable, sustainable companies through her conferences, courses and coaching programs.

Website: prooftoproduct.com | Instagram: @prooftoproduct